Join us in our efforts to reduce ocean garbage.
JOIN: THE POWER OF CLOTHING is a project that helps make the world a better place while enjoying shopping. Today, plastic garbage from our cities finds its way to the ocean, filling it with waste and negatively impacting ecosystems. For every eligible item purchased during the campaign period, UNIQLO will donate $1 USD (approximately ￥130 JPY) to an activity dedicated to reducing ocean garbage in partnership with non-profit organizations.*
*Donations will be capped at $1 million USD (approx. ￥130 million JPY) *Donations will be made from Fast Retailing Co, Ltd., which manages the UNIQLO brand, to the Nippon Foundation, which is involved in activities aimed at reducing ocean garbage. *Actual amount of donations may vary depending on the exchange rate at the time of donation.
Plastics make up 60-90% of ocean garbage. What we can do to reduce plastic waste used in the making, selling, and wearing of clothes.
By 2050, could bits of trash
outnumber fish in the sea?
For the sake of our future and our planet, let's look at the facts about marine pollution.
Tackling plastic pollution with a goal of zero waste, Keiji Okada, a sustainability manager at UNIQLO, chatted with Kenichi Mamitsuka of Spo-Gomi about turning trash collecting into fun and games.
Where do the donations go?
Getting started is...simple and fun! We talked with two people from the popular website Less Plastic Life to get hints about how to use less plastic.
Special interview with Dr. Keith Alverson, specialist active at the forefront of the marine, climate, and environmental fields, about what we can do now, and what the world must do to reduce plastic waste.
List of items eligible for donation