RE.UNIQLO
We’ve launched the RE.UNIQLO STUDIO
so you can enjoy wearing your UNIQLO clothes for longer.
Your UNIQLO clothes have a long life ahead of them. We're creating something positive for the future by keeping UNIQLO items in circulation, maximizing all the possibilities our clothes have to offer. This is RE.UNIQLO STUDIO.
Repair your favorite clothes so you can keep wearing and loving them. Remake them into fresh new items. Donate clothes to people in the community who really need them. Well-worn clothes are recycled and turned into materials for new clothing and resources. By creating new jobs for clothes that have run their course, we're investing in tomorrow. RE.UNIQLO STUDIO is here to make the RE.UNIQLO dream a reality.
REPAIR
Carefully repair damaged areas so your favorite clothes can be worn and loved for a long time.
REMAKE
Remake your UNIQLO clothes into fresh new items or customize them however you like.
REUSE
Collect clothes that are no longer worn and donate them to people in the community who need them.
RECYCLE
Unwearable clothes are collected and used as raw materials or recycled into materials for new clothing and energy sources.
From London to the World.
A New Way to wear clothes longer.
RE.UNIQLO STUDIO
London Regent Street store
Our RE.UNIQLO STUDIO initiative is starting to spread around the world. Do you have clothes that you no longer wear because they have a small hole in them, or the hem is frayed, or they have lost a button? You might have clothes that have been left hanging in the closet and forgotten. If you do, please bring them to our RE.UNIQLO STUDIO, and we will suggest how to get the most out of them through repairing, remaking, reusing, or recycling.
SASHIKO by UNIQLO: A New Service on the Menu
Customize your UNIQLO clothes to create one-of-a-kind pieces
The SASHIKO service that took our UNIQLO Regent Street Store in London by storm is now available in Japan. Traditionally, Japanese SASHIKO involved embroidering clothes with geometric patterns to repair or fortify them or to provide better protection against the cold. We seek to customize your LifeWear by incorporating this approach and providing additional design features and functionality so you can enjoy wearing your clothes for longer. If you have any UNIQLO clothes that you no longer wear because they have holes in them or they have some frayed areas, please bring them to the RE.UNIQLO counter.
¥1,000〜
Eligible products: UNIQLO jeans, denim jackets, and casual shirts
*Collaborative items are not eligible for this service
UNIQLO’s upcycling initiatives have gone global.
It only takes a little creativity to give your worn-out clothes new life. The repair shop at the UNIQLO Regent Street store was inspired by a Berlin-based initiative that began as our first in-store repair studio. We chose Berlin for this new venture because of the city’s receptivity to tailoring in general and to traditional Japanese practices, like kintsugi, in particular.
Though in the beginning, our staff had never done more than hem trousers. To bridge the gap, we’ve been partnering since 2015 with Berliner Stadtmission, an NGO that collects used clothes at our stores and sorts out items that can be used as-is from those ready to be upcycled. With their collaboration, we opened a repair and upcycling studio at the Berlin Tauentzienstrasse store in August 2021.
This isn’t some clinical transaction, where a customer drops off old clothes to be repaired by somebody they’ll never meet, but an opportunity for UNIQLO and customers to make something together. To do this, we hold workshops where we have a conversation about clothing and the true value of repairs while mending items. For the first ten months, studio space was available free of charge on afternoons Thursday through Saturday, alongside regular paid services. By hosting these collaborative events, we’ve helped to make upcycling a familiar practice.
Our goal is for the atmosphere to combine play with creativity. You might sit down and make a tote bag from a pair of jeans or T-shirt, or use some denim fabric to create a wallet or even a pair of earrings. It’s easy to view these things through the lenses of ecology and sustainability, but this practice of exchanging ideas with customers while making new, unique objects has had the added benefit of capturing the interest of staff in other regions. As a result, the repair studio idea has branched out from Berlin to other UNIQLO stores all over the world.
We followed Berlin’s example and opened a RE.UNIQLO repair store at our SoHo store in January 2022. These in-store repair services have become quite popular in the US among customers who want to get the most out of their clothes. Simple repair jobs like fixing holes in down jackets and jeans have won the hearts of New Yorkers, known for their discerning taste. But things aren’t only picking up in Europe and the US. This past March, employees at our store in Ang Mo Kio in Singapore received basic training in sewing and alterations, establishing our first in-store repair studio in the country. In April, another repair studio opened at DA Square in Malaysia, with an upcycling studio opening at UNIQLO Taipei. In addition to basic services like mending holes and fixing buttons, these studios have set the bar high with upcycled items made from worn-out UNIQLO products, like recycled cushions, tote bags and card cases.
These exciting ways of upcycling clothing are what happens when you blend old-time perspectives and techniques with the values of today. These initiatives have made the circle even wider, brightening our future relationship with clothes.
UPDATED / 2024.04.22
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