A STORY OF AYUMU HIRANO
JUMP HIGHER THAN EVER
The 2014 Sochi Winter Olympic Games. A 15-year-old snowboarder soared high above the snow-covered halfpipe, as elegant as an acrobat, signaling the arrival of a new era in extreme sports. Four years later at the Pyeongchang Winter Olympic Games, he won his second straight silver Medal. And at the 2020 Tokyo Olympic Games, he represented the nation in skateboarding, and achieved his goal of participating in both winter and summer Olympics. This is UNIQLO GLOBAL BRAND AMBASSADOR, Ayumu Hirano. “I know it’s not going to be easy.” “I want to do what no one else has done.” Choosing his words thoughtfully, Ayumu answers questions about the challenges before him. His straightforward manner and quiet passion are an inspiration. Favoring extremely oversized garments, he does not compromise in the development of his snowboarding uniform with UNIQLO. "The lighter and roomier it is, the higher I can fly." We have worked to create the ideal outfit, down to the very last millimeter. The goal: To jump higer than ever before, go beyond borders, and do what no one has ever done before. That's our shared language with Ayumu Hirano.
The 2014 Sochi Winter Olympic Games. A 15-year-old snowboarder soared high above the snow-covered halfpipe, as elegant as an acrobat, signaling the arrival of a new era in extreme sports. Four years later at the Pyeongchang Winter Olympic Games, he won his second straight silver Medal. And at the 2020 Tokyo Olympic Games, he represented the nation in skateboarding, and achieved his goal of participating in both winter and summer Olympics. This is UNIQLO GLOBAL BRAND AMBASSADOR, Ayumu Hirano. “I know it’s not going to be easy.” “I want to do what no one else has done.” Choosing his words thoughtfully, Ayumu answers questions about the challenges before him. His straightforward manner and quiet passion are an inspiration. Favoring extremely oversized garments, he does not compromise in the development of his snowboarding uniform with UNIQLO. "The lighter and roomier it is, the higher I can fly." We have worked to create the ideal outfit, down to the very last millimeter. The goal: To jump higer than ever before, go beyond borders, and do what no one has ever done before. That's our shared language with Ayumu Hirano.
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