PROFILE
A STORY OF
KEI NISHIKORI
GALLERY
SUSTAINABILITY
GLOBAL BRAND AMBASSADORS

PROFILE

KEI
NISHIKORI

Kei Nishikori was born on 29th December 1989 in Shimane Prefecture, Japan. Emerging as a junior player, he won his first title during the 2008 ATP Tour, and reached the quarter-finals of the Australian Open in 2012. He became the first Japanese player to reach the final of the US Open in September 2014, and in March 2015, the first Japanese male player to be ranked inside the top 4. At the 2016 Olympic Games in Rio, he won Japan’s first tennis medal in 96 years. In 2018 he became the first Japanese player in 23 years to reach the Wimbledon quarter-finals, living up to his reputation as the country's tennis star.

KEI NISHIKORI KEI NISHIKORI

Kei Nishikori was born on 29th December 1989 in Shimane Prefecture, Japan. Emerging as a junior player, he won his first title during the 2008 ATP Tour, and reached the quarter-finals of the Australian Open in 2012. He became the first Japanese player to reach the final of the US Open in September 2014, and in March 2015, the first Japanese male player to be ranked inside the top 4. At the 2016 Olympic Games in Rio, he won Japan’s first tennis medal in 96 years. In 2018 he became the first Japanese player in 23 years to reach the Wimbledon quarter-finals, living up to his reputation as the country's tennis star.

A STORY OF KEI NISHIKORI
FROM JAPAN TO THE WORLD

It all began about 10 years ago in Paris, at a dinner shared by Kei Nishikori and Tadashi Yanai, President of UNIQLO. Yanai asked the tenis player, "What is your goal?" to which Kei is said to have replied, "Number one in the world." In his answer we felt a natural overlap, as our company was beginning to expand outside of Japan with the ambition of one day becoming the number one company in the world. Welcoming him as a GLOBAL BRAND AMBASSADOR in 2011 and cultivating a shared vision, we have developed high-functioning apparel that performs well for the top athlete, while staying true to the LifeWear mission to make everyone's life better. Out of several rallies of discussion came DRY-EX, a fabric that is easy to move around in, and stays dry in sweat-inducing conditions. DRY-EX apparel works as active daily wear, as well as for the professional tennis player vying for a Grand Slam title. "I'm having a lot of fun right now. I'm still improving." Kei Nishikori continues to evolve in his quest for No.1 in the world. We're encouraged by his attitude, and hope to achieve our goals together.

It all began about 10 years ago in Paris, at a dinner shared by Kei Nishikori and Tadashi Yanai, President of UNIQLO. Yanai asked the tenis player, "What is your goal?" to which Kei is said to have replied, "Number one in the world." In his answer we felt a natural overlap, as our company was beginning to expand outside of Japan with the ambition of one day becoming the number one company in the world. Welcoming him as a GLOBAL BRAND AMBASSADOR in 2011 and cultivating a shared vision, we have developed high-functioning apparel that performs well for the top athlete, while staying true to the LifeWear mission to make everyone's life better. Out of several rallies of discussion came DRY-EX, a fabric that is easy to move around in, and stays dry in sweat-inducing conditions. DRY-EX apparel works as active daily wear, as well as for the professional tennis player vying for a Grand Slam title. "I'm having a lot of fun right now. I'm still improving." Kei Nishikori continues to evolve in his quest for No.1 in the world. We're encouraged by his attitude, and hope to achieve our goals together.

A STORY OF KEI NISHIKORI FROM JAPAN TO THE WORLD
  • ROGER FEDERER
  • KEI NISHIKORI
  • SHINGO KUNIEDA
  • GORDON REID
  • AYUMU HIRANO
  • ADAM SCOTT
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