Living in Linen
Known for its lightness and breathability, linen is the quintessential warm-weather fabric.
All New Right Now
Shop the just-arrived styles you need to freshen up your wardrobe. Utility Volume Pants
Loungewear and Underwear Collection
Introducing daily soft essentials, thoughtfully designed with you in mind.
Mini T-Shirts
Viral style in an on-trend cropped length.
$14.90
$19.90
Online + App Only Offer until 7/16
Cotton Culottes
A best-selling style from our designer collaboration with Clare Waight Keller.
$39.90
$49.90
AIRism Bra Tops
Built-in cups for secure support with smooth, quick-drying AIRism comfort.
$29.90
Barrel Jeans
Designed to deliver modern shape with everyday comfort.
Linen Cotton Shorts
Blended fabric with a flattering drape and a soft touch.
Back to School Style
Prep for your new routine with versatile, comfortable essentials that let you focus on learning.
Masterpiece
Sharing the craftsmanship and technology to uncover the evolution and inspiration of every piece.
Meet GU
Trend-forward fashion from Tokyo. GU (jee-you) is inspired by the idea of freedom.