MEET USIN TOKYO
Rooted in craftsmanship. Designed for life.
東京で会いましょう
Born in Japan, UNIQLO is shaped by a culture of craftsmanship, quality, and thoughtful design. Join us in Tokyo as we explore the inspiration behind LifeWear as the foundation of an essential wardrobe with Tefi Pessoa, Evan Mock, Isaac Hindin-Miller, Shannon Beveridge, and more.
Meet us in Tokyo
Day XX is coming soon
Check back soon to continue exploring our Tokyo journey.
Day 01
Where Innovation
Meets Craft
From HEATTECH technology to centuries-old textile traditions, today takes us behind the materials, techniques, and ideas that shape what we wear.
Warmth for the Everyday
Discover the innovation behind HEATTECH, designed to deliver everyday warmth and comfort as you settle in for a traditional soba lunch.
SHOP HEATTECH
Lightness in Every Layer
Explore the quiet and creative neighborhood of Tomigaya in lightweight PUFFTECH, bringing warmth and versatility to a day outdoors.
SHOP PUFFTECH
A Softer, Slower Side of Tokyo
Discover the beauty of traditional Japanese textiles at an artist’s studio in Chiba, where the timeless appeal of cashmere meets a thoughtful approach to materials and craftsmanship.
SHOP CASHMERE
Day 02
The Streets of Tokyo
The journey starts with the streets of Harajuku. Today is all about experiencing Tokyo at street level, and discovering the LifeWear pieces made for it. The journey starts with the streets of Harajuku. Today is all about experiencing Tokyo at street level, and discovering the LifeWear pieces made for it.
Warmth for the Everyday
From the bustling stalls of Tsukiji Fish Market to the streets beyond, fleece brings lightweight warmth and effortless comfort to a day of exploring Tokyo.
SHOP FLEECE
The Art of Simplicity
Explore Harajuku and Omotesando in the wardrobe staples that make getting dressed easy, with versatile tees and denim designed to go wherever the day takes you.
SHOP T-SHIRTS
Tradition with a Softer Touch
As the day winds down at the Tea Master’s Table, discover the effortless comfort and refined feel of UNIQLO knitwear, made for slowing down and savoring the moment.
SHOP KNITWEAR
Day 03
Day to Night in Tokyo (From Ginza to Midnight)
Tokyo doesn't slow down when the sun goes down. Follow the creators from Ginza to Daikanyama and into the night, styling LifeWear for every side of the city.
Relaxed Fits, Refined Rituals
From a traditional tea ceremony to an omakase lunch, discover versatile silhouettes that bring comfort and contemporary style in every moment.
SHOP BOTTOMS
Layering City Classics
Explore the design-minded streets of Daikanyama in effortless outerwear, made for layering through the city and wherever life takes you.
SHOP OUTERWEAR
Tokyo After Dark
From lively izakayas to intimate listening bars, timeless denim takes you through Tokyo’s nightlife in classic style.
SHOP DENIM
