Naturally
in Motion

  • Photography by Mie Morimoto
  • Styling by Miwako Tanaka
  • Hair & Makeup by Hiroko Ishikawa(eek)
  • Editing by Reiko Ishii

Dance is where our body speaks its mind.
Wearing clothes that feel just right.
Aoi Yamada, rising star of the dance world, gives voice to feeling naturally in motion.

“These poses are expressions of the feelings and gestures
I experience in daily life. If I’m reaching across the table,
I might lift my entire leg, to do a stretch.
When I’m reading the paper, my hair gets in the way.               Like I’m rushing to wipe off the table for a guest.”

“I’ve been wearing UNIQLO since I was little.
The clothes were great for playing tag, or doing cartwheels,
so that’s how I dressed for school. Looking back, I realise how this made life easier for everyone. My dad, mum, grandfather,
and grandmother, who has trouble walking, all wear UNIQLO. I’m thankful for the wide variety of clothes they make,
accommodating different ages and genders.”

"I want to use the filter we call dance to express
the feelings and language that arise inside of me.
The sentiment behind that expression changes, but what stays the same is that fundamentally,
dance is about storytelling and ideas.”

Aoi Yamada

Dancer

Born in 2000 in Nagano Prefecture, Aoi’s work in music videos for Kenshi Yonezu, DISH//, and Nulbarich has garnered wide acclaim. In addition to acting in the short film Somewhere In The Snow and a stage version of The Little Prince, Aoi was the emcee of wassai, part of the Tokyo 2020 NIPPON Festival, and appeared in the closing ceremony for the 2020 Tokyo Olympics.
@aoiyamada0624

Naturally
in Motion

  • Photography by Mie Morimoto
  • Styling by Miwako Tanaka
  • Hair & Makeup by Hiroko Ishikawa(eek)
  • Editing by Reiko Ishii

Dance is where our body speaks its mind.
Wearing clothes that feel just right.
Aoi Yamada, rising star of the dance world, gives voice to feeling naturally in motion.

“I’ve been wearing UNIQLO since I was little.
The clothes were great for playing tag, or doing cartwheels,
so that’s how I dressed for school. Looking back, I realise how this made life easier for everyone. My dad, mum, grandfather,
and grandmother, who has trouble walking, all wear UNIQLO. I’m thankful for the wide variety of clothes they make,
accommodating different ages and genders.”

Aoi Yamada

Dancer

Born in 2000 in Nagano Prefecture, Aoi’s work in music videos for Kenshi Yonezu, DISH//, and Nulbarich has garnered wide acclaim. In addition to acting in the short film Somewhere In The Snow and a stage version of The Little Prince, Aoi was the emcee of wassai, part of the Tokyo 2020 NIPPON Festival, and appeared in the closing ceremony for the 2020 Tokyo Olympics.
@aoiyamada0624

“These poses are expressions of the feelings and gestures
I experience in daily life. If I’m reaching across the table,
I might lift my entire leg, to do a stretch.
When I’m reading the paper, my hair gets in the way.               Like I’m rushing to wipe off the table for a guest.”

"I want to use the filter we call dance to express
the feelings and language that arise inside of me.
The sentiment behind that expression changes, but what stays the same is that fundamentally,
dance is about storytelling and ideas.”

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