LifeWear magazine

What is LifeWear magazine?

LifeWear is clothing designed to make everyone’s life better.

It is simple, high-quality, everyday clothing with a practical sense of beauty ingenious in detail, thought with life’s needs in mind, and always evolving.

As a way of helping people all over the world to explore the specifics of this clothing and the concepts behind its production, we founded LifeWear magazine.

About LifeWear magazine Issue 10

What is Lightness?

Here we are at Issue 10. As always, UNIQLO’s LifeWear is evolving with the needs of daily life.

Today, if you go people-watching, you’ll see all kinds of borrowing and mixing, from women wearing menswear to high-tech outdoor items put to daily use and clean, casual styles that work on or off the clock. Faced with this fluid interplay between what people wear inside and outside the home, between activewear and everyday clothes, readily crossing gender boundaries, we saw “lightness” as a theme.

This season’s LifeWear takes inspiration from different lifestyles and persuasions, featuring lighter materials, increased functionality and lightness, and lighter colours—soft and subdued tones like ecru, pale green, and mauve pink. This colour palette was inspired by the great desert spaces of New Mexico in the Southwestern US. The watercolour gracing the cover is by Georgia O’Keeffe, a long-term resident of the region. Painted soon after losing her mother, the blue hill can be read as a symbol of strength and suppleness, filled with a sense of overcoming deep despair.

With climate change and social conditions, it’s easy to feel increasingly adrift. But that makes it all the more important to let the levity of spring into our everyday experience. We hope this issue helps you ease into lightness.

Front Cover : Artwork by Georgia O'Keeffe

  • Blue Hill No. II, 1916.
  • Watercolour on paper, 8 7/8 x 11 15/16 inches. Georgia O’Keeffe Museum.
  • Gift of Dr. and Mrs. John B. Chewning. © Georgia O’Keeffe Museum / Artists Rights Society (ARS), New York.
  • [2002.1.1] Photo: Tim Nighswander/IMAGING4ART

Back Cover : Photography by Katsuhide Morimoto

Photo by Sophie Isogai

A view of the pink New Mexico foothills reminicent of the work of Georgia O’Keeffe, captured by the photo team for this issue’s fashion story. Today, the landscape Georgia O’Keeffe fell in love with over seventy years ago is largely as it was.

  • Translation : Sam Bett
  • Proofreading : Shuchinsha Co., Ltd.
  • Creative Direction & Art Direction :
  • FAST RETAILING CO., LTD. Global Creative Lab Tokyo
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