UNIQLO LifeWear Day Tokyo 2022 with Roger Federer
Event Report

Thousands Arrive Early to Participate in UNIQLO's LifeWear Day Tokyo 2022 with Roger Federer

Global apparel retailer UNIQLO hosted its LifeWear Day Tokyo 2022 with Roger Federer event at Tokyo's Ariake Coliseum on Saturday, November 19.
Around 6,400 excited fans filled the stadium to help celebrate Federer's achievements,
in their first chance to see the tennis legend in Japan since retiring from professional tennis in September.

Event Details

Venue: Ariake Coliseum (Tokyo)
Date: November 19, 2022
Participants: 6,400+ people (Roughly 50 participants for the Junior Tennis Session)

Ambassador Talk Session
Junior Tennis Session
Roger’s Story
Special Tennis Session
Finale
Other

Ambassador Talk Session

The event closed with the lights dimmed and the stadium atmosphere lit with audience smartphones. Roger thanked the audience, saying; "Thank you for making me feel at home. I hope that the next generation of Japanese tennis players will emerge from the participants of today's event. I will be back next year."

Junior Tennis Session

With Kei Nishkori, Roger Federer played "Tenipin" (a game played by players wearing sponge rackets on their hand) with roughly 50 children aged 7 to 11 years old. The Junior Tennis Session was then followed by the two coaching top class national juniors.

Roger’s Story

An interactive segment where fans reflected back on Roger's tennis career through several quizzes. Two knowledgeable fans answered all questions correctly and were rewarded with the once-in-a-lifetime opportunity to meet Roger on court, receiving a signed t-shirt, a warm greeting, and a photo to keep forever. Roger closed the segment by lobbing signed balls around the stadium to a delighted audience.

Special Tennis Session

The light-hearted tennis exhibition featured Roger on court with wheelchair tennis champions Shingo Kunieda and Gordon Reid and retired professional tennis player from Japan, Kurumi Nara. Kei Nishikori also joined the exhibition and brought good humor to his role as chair umpire for a special 7-point tie-breaker doubles match for the audience.

Finale

Other

Exhibits around the event included the Roger Federer Museum, which looked back on his career achievements and his relationship so far with UNIQLO. Attendees were able to purchase PEACE FOR ALL t-shirts, which UNIQLO's Global Brand Ambassadors support and helped design, at the Sustainability booth. There also was a unique opportunity for fans to have their own personal "selfie" photograph with Roger through the use of realistic AR (augmented reality) technology, which could be downloaded instantly at a dedicated photo booth. Fans also enjoyed access to limited-edition UNIQLO LifeWear Day Tokyo 2022 t-shirts available only at the event.