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About LifeWear Magazine Issue 11

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Salut, Paris!

A collaboration with Parisian magazine l’étiquette, this story showcases eight fashionable individuals styled in Uniqlo U.

Uniqlo U Autumn/Winter 2022 collection

Headquartered in Paris, l’étiquette is a men’s fashion magazine published twice a year, in French and English. Eight issues have been published to date. Interpreting the elements of traditional menswear with a Parisian flair, it’s known for its inspired styling.

Photography by Julien T. Hamon Styling by l’étiquette
Hair & Makeup by Isabelle Kryla Coordination by Masae Takanaka

Headquartered in Paris, l’étiquette is a men’s fashion magazine published twice a year, in French and English. Eight issues have been published to date. Interpreting the elements of traditional menswear with a Parisian flair, it’s known for its inspired styling.

Titouan Meillarec

Product director, J.M. WESTON

A resident of Paris for the past eight years, Titouan works as a marketing professional at J.M. WESTON, the legendary French shoe brand. “We’re not interested in chasing trends, but in the stories behind traditions and fashions. What resonates for me about l’étiquette is how much it values the context of craftsmanship.”

  • This cropped blouson has lots of pockets for practicality. While borrowing elements from traditional fishing jackets, it has a marvellously modern design.

  • “Lots of times you’ll find me in a suit, but I love a simple pair of jeans,” says Titouan. The red selvedge denim used by Uniqlo U adds the perfect touch.

Jonathan Barban

Fashion designer

“My journalist friend Gino has been working with the chief editor of l’étiquette, Marc Beaugé, for ages. Through him, Mark and I have gotten pretty close,” says Jonathan. He’s also an acquaintance of Christophe Lemaire, artistic director of Uniqlo U, having gained experience as a designer under him in the past. “Christophe used to be my boss. I’m a big fan of Uniqlo U and wear it all the time.”

Emma Kerzerho

Student

Brittany is a place of untouched natural beauty where the sea is always close at hand. It’s where Emma was born, and where she lives today. This year she’s graduating from university. “I want to be an elementary school teacher,” she says, adding that her hobby is embroidering clothes for friends at home and in Paris. “Right now, I’m interested in sewing by hand and sashiko. Someday I’d love to study the painstaking repair techniques used in Japan.”

  • “I like expressive clothing that moves when you move,” says Emma. With ample volume, this coat has a design she says is close to her ideal.

  • One of Emma’s style signatures is letting the hem of her shirt poke out from below her sweater. Rather than make everything trim and tidy, she prefers to keep things casual.

Fabien Merdinian

Film costume designer

Working for twelve years at esteemed Parisian shop Colette, which closed in 2017, Fabien changed gears two years ago and became a costume designer for film. A lover of vintage goods, he’s rarely found without this film camera, a present from his brother-in-law. “I’ve been using it for three years now to photograph my friends and family. I’ve got ten other cameras too. My dad’s who got me into cameras, They’re an essential aspect of my style.”

Sofia Nebiolo

Fashion consultant
Co-editor-in-chief of The Skirt Chronicles

Co-founder of Great Consulting, an agency which focuses on trend and cultural research, strategic marketing, and production, Sofia is also co-editor-in-chief and co-founder of Paris-based publication The Skirt Chronicles, which explores literature, fashion, culture, and beyond, through photography and the written word. In her words, “The work I like to do always has a connection to culture and community. Building bridges between different countries and their unique creative fields creates exciting new connections based on old traditions.”

Louis de Caunes & Fallon Castella

Photographer & stylist

Louis works as a photographer in Paris, while Fallon is a stylist for fashion magazines and advertising. Huge fans of contemporary art, this creative duo likes to spend their days off walking their dog to different thrift stores. “I bought this bandana at a thrift store. I never leave the house without one tied around my neck,” says Fallon. To which Louis responds, “After thrifting, we go to a café. As long as our dog Blondie is there with us, it’s a perfect holiday.”

  • The lambswool ribbed knit is from the Uniqlo U women's collection. “The sizing and silhouette are perfect. It’s a women’s cardigan, but I wouldn’t change a thing about the fit,” says Louis.

  • “I like items that have a manly feel,” Fallon says. She favors the roomy fit of this masculine striped shirt, which she paired with jeans.

  • Louis opted for women’s jeans as well, but in a different wash to Fallon.

  • Fallon's go-to look is tucking a shirt into high-waisted jeans.

Julien Milla

Technical director

During the week, Julien works as a director at an architectural firm in Paris. On the weekends, though, this doting parent brings his two-year-old and nine-month-old sons to the park and indulges his love of clothing. “What makes the button-down so great? How was the polo shirt invented? My friends at l’étiquette and I can discuss fashion history deep into the night. We share the same values. They’re such an important presence in my life.”

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