UNIQLO is proud to announce a new collection with Mame Kurogouchi, a Japanese womenswear brand gaining worldwide recognition for designs featuring intricately constructed details and unconventional textiles. Blending exquisite designs that enhance the curves of a woman's body with UNIQLO's leading technology for ultimate comfort, the new collection is made up of pieces that transition seamlessly from innerwear to clothing.
As the world undergoes a transformation, Mame Kurogouchi designer Maiko Kurogouchi has seen a dramatic shift in women's wardrobes, including their expectations of undergarments. A long-time admirer of UNIQLO's comfortable and functional innerwear, she imagined how beautiful design might further elevate women's relationships with the most intimate garments in their closets.
Combining Mame Kurogouchi's delicate designs with UNIQLO's innovative technology that has developed the revolutionary AIRism and 3D knit, this collection achieves the perfect balance of beauty and comfort. Enjoy a colour palette that transitions elegantly from white to black, with key pieces in a soft, full grey hue. Every item in the collection can be worn as innerwear or clothing, adding warmth and style to every woman's winter wardrobe.
We believe the smallest moments of comfort and beauty in our day accumulate and lead to change. We hope the new Uniqlo and Mame Kurogouchi collection adds light to your world, from the inside out.