JEANS INNOVATION STORY
Play
STARTED JEANS INNOVATION CENTER

This is where all innovation begins.

In Los Angeles, the global hub for information on jeans,
specialists in jeans are brought together to research and develop the highest quality jeans using state-of-the-art facilities.
The Jeans Innovation Center started in the fall of 2016.
The UNIQLO jeans revolution begins here.

Mode, basic, vintage - each and every jeans culture.
Plus the latest trends in fit, design, and finish.
Los Angeles, the sacred site of jeans, is the global hub for information.
This information is a constant source of new inspiration, enabling jeans to evolve.
The challenge of creating the “ideal jeans” is never ending.

INNOVATION OF
FABRIC & FUNCTION

Working with fabric makers from around the world

The starting point for jeans is the fabric, which influences texture and comfort.
UNIQLO's jeans evolve with the development of the fabric.
Working with fabric makers and fiber manufacturers from around the world,
we have developed fabric not seen before in order to produce the ideal jeans.

A fusion of tradition and innovation

Incredibly lightweight. More stretch than you ever thought possible.
Genuine selvedge jeans, yet soft and supple.
Up until now UNIQLO has produced a variety of new fabrics, creating new value for jeans.
When it comes to fabric and functionality for jeans that are a part of your daily life, innovation is a crucial element.
This is UNIQLO's starting point for making jeans.

INNOVATION OF
DESIGN & FIT

Seize the present, and evolve.

The design and fit of jeans is continually being updated with the times.
Constantly seeking to produce jeans that incorporate state-of-the-art design
while being comfortable to wear and on-trend,
UNIQLO has begun collaborating with jeans brand J Brand,
popular around the world.

INNOVATION OF
FINISH

Craftsmanship and state-of-the-art technology

“Finishing“, such as fading and distressing, affects the look of the jeans.
Specialists in jeans finishing from all over the world have been brought together to continue to explore the possibilities of finishing that only jeans offers.
The finishing techniques of the craftsman are combined with state-of-the-art technology such as laser finishing to create the look of the jeans.

Play

FR Group JEANS INNOVATION CENTER Director

MATSUBARA MASAAKI

The state of jeans changes with the times.
But the potential of jeans does not change.
That is precisely why UNIQLO is unceasing in its research and development.
UNIQLO jeans as LifeWear will continue to evolve.