2. Choosing high quality and durable clothes

Knitwear
Natural knits
Discover quality that you can feel the moment you touch it.

Easy care for everyday wear
Our Extra Fine Merino maintains its softness and is constructed with innovative knitting techniques to reduce pilling. It can be machine-washed at home so it can be worn on a daily basis.
Jeans
Sophisticated jeans
Find your new favourite pair of jeans.


Essential style
Enhanced basics
Timeless, quality essentials you'll want to wear for years to come.
LifeWear collection
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LifeWear Collection Home
Autumn/Winter 2021 LifeWear Collection
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1Connecting to the city and nature
Casualwear / Workwear / Functional style / Seasonal colours
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3Focusing on your wellbeing
Sports & Outdoor Clothing / Loungewear
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4Investing in smart technology to stay warm all winter
Down Collection / Thermal Trousers / HEATTECH Technology / AIRism for Autumn & Winter
Sustainability
