New York Museum of Modern Art (MoMA) Partnership (U.S.)
Since 2013, UNIQLO has partnered with MoMA to organize "UNIQLO Free Friday Nights," where visitors gain free admission to enjoy the Museum’s collection of modern art, exhibitions, and film screenings every friday. Over 2 million people visited by February 2018. UNIQLO also launched the "SPRZ NY" collection in 2014 with the goal to make modern art more accessible by featuring artwork from the Museum’s collection on our products.
- Activities Brand