UNIQLO is proud to announce a new collection with Mame Kurogouchi, a Japanese womenswear brand gaining worldwide recognition for designs featuring intricately constructed details and unconventional textiles. Blending exquisite designs that enhance the curves of the body with UNIQLO's leading technology for ultimate comfort, the new collection is made up of items that transition seamlessly from innerwear to clothing.
As the world undergoes a transformation, Mame Kurogouchi designer Maiko Kurogouchi has seen a dramatic shift in women’s wardrobes, including their expectations of undergarments. A long-time admirer of UNIQLO's comfortable and functional innerwear, she imagined how flattering design might further elevate women’s relationships to the most intimate garments in their closets.
Combining Mame Kurogouchi’s delicate designs with UNIQLO's innovative technology that developed the revolutionary AIRism and 3D knit, this collection achieves the perfect balance of elegance and comfort. Enjoy a color palette that transitions elegantly from white to black, with key pieces in a soft and full gray hue. Every item in the collection styles as innerwear or clothing, adding warmth and style to every winter wardrobe.
We believe the smallest comforts and elegance in our day accumulate and lead to change. We hope the new Uniqlo and Mame Kurogouchi collection adds light to your world, from the inside out.