Partnership with the Swedish National Team
UNIQLO is proud to be the Main and Official Clothing Partner of the Swedish Olympic and Paralympic teams. Together with top athletes, we’ve created exclusive team wear and LifeWear collections for Tokyo, Beijing, Paris — and now Milan Cortina.
Guided by shared values of Quality, Innovation, and Sustainability, we also support the next generation through the UNIQLO DREAM PROJECT.
UNIQLO is proud to be the Main and Official Clothing Partner of the Swedish Olympic and Paralympic teams. Together with top athletes, we’ve created exclusive team wear and LifeWear collections for Tokyo, Beijing, Paris — and now Milan Cortina.
Guided by shared values of Quality, Innovation, and Sustainability, we also support the next generation through the UNIQLO DREAM PROJECT.
Official Wear for Sweden Team
Gallery
Development Process
This LifeWear collection, designed under the concept of "Grace. Strength. Unity.", will feature high functionality and comfort to withstand temperature fluctuations across multiple host cities, as well as a simple, beautiful and sophisticated design inspired by Swedish culture, to support the athletes' performance and unity.
In addition to utilizing Uniqlo's signature high-performance materials, such as moisture-wicking and heat-generating HEATTECH, and the functional insulating material PUFFTECH that provides warmth, the partnership has incorporated Toray Industries' waterproof and breathable material ‘Dermizax®’ into jackets and pants for the opening and closing ceremonies. This special material achieves high levels of waterproofness, breathability, and low condensation, ensuring quality that can withstand the harsh winter climate.
Related Information
Partnership History
Joint initiatives starting in January 2019
2025.11.18
UNIQLO extends Official Supplier Contract with Swedish Ski Association
2025.11.18
UNIQLO extends Official Supplier Contract with Swedish Curling Association
2025.9.24
UNIQLO Unveils Official Games Uniform for Swedish National Team Competing in the 2026 Winter Major Sporting Meet
2024.11.12
UNIQLO Extends Official Supplier Contract with Swedish Curling Association
2024.10.29
UNIQLO Extends Agreement with Swedish Ski Association
2024.5.14
UNIQLO Unveils Beautifully Simple, High-Performance Uniforms for Sweden's Athletes at the 2024 Major Sporting Meet
2023.11.16
UNIQLO Signs Supplier Agreement with Swedish Curling Association
2023.11.1
UNIQLO Extends Apparel Agreement with Swedish Ski Association
2023.3.31
UNIQLO Extends Partnership with Swedish Olympic and Paralympic Committees by Two Years
2022.11.2
UNIQLO Extends Official Supplier Agreement with Swedish Ski Association
2021.12.13
UNIQLO Set to Debut Sport Utility Wear Developed with Top Swedish Athletes
2021.11.11
UNIQLO Unveils New Collection of Official Clothing for Swedish National Team at the 2022 Winter Tournament
2021.10.12
UNIQLO Signs Official Supplier Agreement with Swedish Ski Association
2021.9.15
UNIQLO and Swedish Olympic and Paralympic Committees Extend Partnership Beyond Paris 2024 Games
2021.5.24
UNIQLO+ LifeWear to Launch Widely Developed with Top Swedish Athletes
2021.5.19
UNIQLO Unveils Official Clothing for Sweden's Athletes in Tokyo this Summer
2020.7.22
UNIQLO Launchs a New Program Called 'UNIQLO DREAM PROJECT' to Inspire Children and Youths
2020.7.22
UNIQLO Creates UNIQLO TEAM SWEDEN with Swedish Athletes
2020.2.12
UNIQLO to Roll Out Limited Edition 2020 Spring / Summer LifeWear Collection in Sweden
2020.1.17
UNIQLO-Supplied Swedish Team Winter Uniforms Debut at Winter Youth Olympics
2019.11.1
UNIQLO to Start Distributing LifeWear Uniforms for Swedish Olympic and Paralympic Teams
2019.10.31
UNIQLO-Supported Swedish Beach Handball Team Wins Bronze Medal
2019.6.24
Swedish National Team Wears UNIQLO at European Games
2019.1.24
UNIQLO and Swedish Olympic Committee Announce Olympic Partnership
-
2025.11.18
UNIQLO extends Official Supplier Contract with Swedish Ski Association
-
2025.9.24
UNIQLO Unveils Official Games Uniform for Swedish National Team Competing in the 2026 Winter Major Sporting Meet
-
2024.10.29
UNIQLO Extends Agreement with Swedish Ski Association
-
2023.11.16
UNIQLO Signs Supplier Agreement with Swedish Curling Association
-
2023.3.31
UNIQLO Extends Partnership with Swedish Olympic and Paralympic Committees by Two Years
-
2021.12.13
UNIQLO Set to Debut Sport Utility Wear Developed with Top Swedish Athletes
-
2021.10.12
UNIQLO Signs Official Supplier Agreement with Swedish Ski Association
-
2021.5.24
UNIQLO+ LifeWear to Launch Widely Developed with Top Swedish Athletes
-
2020.7.22
UNIQLO Launchs a New Program Called 'UNIQLO DREAM PROJECT' to Inspire Children and Youths
-
2020.2.12
UNIQLO to Roll Out Limited Edition 2020 Spring / Summer LifeWear Collection in Sweden
-
2019.11.1
UNIQLO to Start Distributing LifeWear Uniforms for Swedish Olympic and Paralympic Teams
-
2019.6.24
Swedish National Team Wears UNIQLO at European Games
-
2025.11.18
UNIQLO extends Official Supplier Contract with Swedish Curling Association
-
2024.11.12
UNIQLO Extends Official Supplier Contract with Swedish Curling Association
-
2024.5.14
UNIQLO Unveils Beautifully Simple, High-Performance Uniforms for Sweden's Athletes at the 2024 Major Sporting Meet
-
2023.11.1
UNIQLO Extends Apparel Agreement with Swedish Ski Association
-
2022.11.2
UNIQLO Extends Official Supplier Agreement with Swedish Ski Association
-
2021.11.11
UNIQLO Unveils New Collection of Official Clothing for Swedish National Team at the 2022 Winter Tournament
-
2021.9.15
UNIQLO and Swedish Olympic and Paralympic Committees Extend Partnership Beyond Paris 2024 Games
-
2021.5.19
UNIQLO Unveils Official Clothing for Sweden's Athletes in Tokyo this Summer
-
2020.7.22
UNIQLO Creates UNIQLO TEAM SWEDEN with Swedish Athletes
-
2020.1.17
UNIQLO-Supplied Swedish Team Winter Uniforms Debut at Winter Youth Olympics
-
2019.10.31
UNIQLO-Supported Swedish Beach Handball Team Wins Bronze Medal
-
2019.1.24
UNIQLO and Swedish Olympic Committee Announce Olympic Partnership
Event Reports & Media
Karuizawa International Curling "UNIQLO Dream Project"
(March 2026 / Karuizawa, Nagano)
UNIQLO supported the Karuizawa International Curling for the third consecutive year and hosted the “UNIQLO Dream Project Junior Curling Clinic.”
Five world top teams, including Team Hasselborg(Gold Medalist from Milano Games) , joined the program as coaches and taught to 48 local elementary and junior high school students.
Special guest Nobunari Oda (Professional Figure Skater) also took part in the clinic, experiencing curling for the first time and interacting with the children. Throughout the program, he actively interacted with both the children and the athletes, adding excitement and energy to the venue.
©Karuizawa International
Freestyle Ski World Cup UNIQLO Dream Project
(February 2026 / Nanto City, Toyama)
View details
Mogul Event 2025 "WORLD MOGUL CAMP by UNIQLO"
(April 2025 / Hokkaido, Nagano, Niigata)
View details
Karuizawa International Curling "UNIQLO Dream Project"
(December 2024 / Karuizawa, Nagano)
View details
Freestyle Ski World Cup "UNIQLO Dream Project"
(February 2026 / Nanto City, Toyama)
Top athletes from Japan (Ikuma Horishima, Takuya Shimakawa) and Sweden (Rasumus Stegfeldt , Emil Holmgren) joined local elementary and junior high school students for talk sessions, training activities, and an official training viewing.
Through direct interaction with world top athletes, the children experienced the excitement of the sport and were inspired to pursue their own goals.
Mogul Event 2025 "WORLD MOGUL CAMP by UNIQLO"
(April 2025 / Hokkaido, Nagano, Niigata)
World-class athletes, including Beijin Gold Medalist Walter Wallberg (Sweden), joined young participants for hands-on lessons and demonstrations. Children gained valuable insights into the sport and were inspired to think about their dreams and future goals through direct communication with top athletes through the event.
Karuizawa International Curling "UNIQLO Dream Project"
(December 2024 / Karuizawa, Nagano)
By experiencing top skills and the spirit of the sport firsthand, children deepened their understanding of curling and discovered new motivation to continue developing their skills.
©Karuizawa International2024
Sweden×UNIQLO
In August 2018, UNIQLO opened the first store in Sweden. Located in the heart of the city adjacent to the King's Garden (Kungsträdgården), one of the most historical and popular parks in Stockholm. UNIQLO Kungsträdgården will occupy the building known as Sweden House (Sverigehuset). Designed by Stockholm-born Sven Gottfried Markelius, one of the most important Swedish modernist architects, Sweden House was completed in 1969.
The second store in the Mall of Scandinavia in Stockholm opened on August 28, 2020, and the third store, Gothenburg, opened in April 2021.
See the LifeWear magazine's article introducing the Gothenburg city.
UNIQLO Kungsträdgården
UNIQLO Mall of Scandinavia
UNIQLO Gothenburg
