Partnership with the Swedish National Team

UNIQLO has been the Main Partner and Official Clothing Partner of the Swedish Olympic and Paralympic teams since 2019.
Drawing on the shared values of its partnership with the Swedish Olympic and Paralympic Committees -quality, innovation, and sustainability- UNIQLO and its partners have worked closely together with athletes to develop high-performance products that deliver the best of LifeWear for sport as well as everyday life.

UNIQLO has been the Main Partner and Official Clothing Partner of the Swedish Olympic and Paralympic teams since 2019. Drawing on the shared values of its partnership with the Swedish Olympic and Paralympic Committees -quality, innovation, and sustainability- UNIQLO and its partners have worked closely together with athletes to develop high-performance products that deliver the best of LifeWear for sport as well as everyday life.

Official Wear
for Sweden Team
Partnership
History
Sweden×UNIQLO

Official Wear for Sweden Team

Themed "The High-Performance Simplicity of LifeWear“, UNIQLO unveils beautifully simple, high-performance collection for Sweden’s athletes at the 2024 major sporting meet.

Alongside UNIQLO TEAM SWEDEN, we have improved the materials, technicity, and fitting of our previous garments, simplified the design, and developed a sophisticated new LifeWear collection.

Lookbook

Partnership History

Joint initiatives starting in January 2019

2024.5.14

UNIQLO Unveils Beautifully Simple, High-Performance Uniforms for Sweden's Athletes at the 2024 Major Sporting Meet

2023.11.16

UNIQLO Signs Supplier Agreement with Swedish Curling Association

2023.11.1

UNIQLO Extends Apparel Agreement with Swedish Ski Association

2023.3.31

UNIQLO Extends Partnership with Swedish Olympic and Paralympic Committees by Two Years

2022.11.2

UNIQLO Extends Official Supplier Agreement with Swedish Ski Association

2021.12.13

UNIQLO Set to Debut Sport Utility Wear Developed with Top Swedish Athletes

Read More Close

2024.5.14

UNIQLO Unveils Beautifully Simple, High-Performance Uniforms for Sweden's Athletes at the 2024 Major Sporting Meet
2023.11.1

UNIQLO Extends Apparel Agreement with Swedish Ski Association
2022.11.2

UNIQLO Extends Official Supplier Agreement with Swedish Ski Association
2021.11.11

UNIQLO Unveils New Collection of Official Clothing for Swedish National Team at the 2022 Winter Tournament
2021.9.15

UNIQLO and Swedish Olympic and Paralympic Committees Extend Partnership Beyond Paris 2024 Games
2021.5.19

UNIQLO Unveils Official Clothing for Sweden's Athletes in Tokyo this Summer
2020.7.22

UNIQLO Creates UNIQLO TEAM SWEDEN with Swedish Athletes
2020.1.17

UNIQLO-Supplied Swedish Team Winter Uniforms Debut at Winter Youth Olympics
2019.10.31

UNIQLO-Supported Swedish Beach Handball Team Wins Bronze Medal
2019.1.24

UNIQLO and Swedish Olympic Committee Announce Olympic Partnership
2023.11.16

UNIQLO Signs Supplier Agreement with Swedish Curling Association
2023.3.31

UNIQLO Extends Partnership with Swedish Olympic and Paralympic Committees by Two Years
2021.12.13

UNIQLO Set to Debut Sport Utility Wear Developed with Top Swedish Athletes
2021.10.12

UNIQLO Signs Official Supplier Agreement with Swedish Ski Association
2021.5.24

UNIQLO+ LifeWear to Launch Widely Developed with Top Swedish Athletes
2020.7.22

UNIQLO Launchs a New Program Called 'UNIQLO DREAM PROJECT' to Inspire Children and Youths
2020.2.12

UNIQLO to Roll Out Limited Edition 2020 Spring / Summer LifeWear Collection in Sweden
2019.11.1

UNIQLO to Start Distributing LifeWear Uniforms for Swedish Olympic and Paralympic Teams
2019.6.24

Swedish National Team Wears UNIQLO at European Games

Sweden×UNIQLO

In August 2018, UNIQLO opened the first store in Sweden. Located in the heart of the city adjacent to the King's Garden (Kungsträdgården), one of the most historical and popular parks in Stockholm. UNIQLO Kungsträdgården will occupy the building known as Sweden House (Sverigehuset). Designed by Stockholm-born Sven Gottfried Markelius, one of the most important Swedish modernist architects, Sweden House was completed in 1969.
The second store in the Mall of Scandinavia in Stockholm opened on August 28, 2020, and the third store, Gothenburg, opened in April 2021.
See the LifeWear magazine's article introducing the Gothenburg city.