Partnership with the Swedish National Team

Partnership with the Swedish National Team

UNIQLO is proud to be the Main and Official Clothing Partner of the Swedish Olympic and Paralympic teams. Together with top athletes, we’ve created exclusive team wear and LifeWear collections for Tokyo, Beijing, Paris — and now Milan Cortina.

Guided by shared values of Quality, Innovation, and Sustainability, we also support the next generation through the UNIQLO DREAM PROJECT.

UNIQLO is proud to be the Main and Official Clothing Partner of the Swedish Olympic and Paralympic teams. Together with top athletes, we’ve created exclusive team wear and LifeWear collections for Tokyo, Beijing, Paris — and now Milan Cortina.

Guided by shared values of Quality, Innovation, and Sustainability, we also support the next generation through the UNIQLO DREAM PROJECT.

Official Wear for Sweden Team
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Development Process

Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process
Development Process

This LifeWear collection, designed under the concept of "Grace. Strength. Unity.", will feature high functionality and comfort to withstand temperature fluctuations across multiple host cities, as well as a simple, beautiful and sophisticated design inspired by Swedish culture, to support the athletes' performance and unity.

In addition to utilizing Uniqlo's signature high-performance materials, such as moisture-wicking and heat-generating HEATTECH, and the functional insulating material PUFFTECH that provides warmth, the partnership has incorporated Toray Industries' waterproof and breathable material ‘Dermizax®’ into jackets and pants for the opening and closing ceremonies. This special material achieves high levels of waterproofness, breathability, and low condensation, ensuring quality that can withstand the harsh winter climate.

Related Information

UNIQLO×SWEDEN ATHLETE COLLECTION

UNIQLO×SWEDEN ATHLETE COLLECTION

The high-performance simplicity of LifeWear, made in collaboration with Sweden's top athletes.

LifeWear magazine The History of Skiwear

LifeWear magazine
The History of Skiwear

Introducing the Athlete Collection worn by the Swedish National Team.

Partnership History

Joint initiatives starting in January 2019

UNIQLO
UNIQLO

Sweden×UNIQLO

In August 2018, UNIQLO opened the first store in Sweden. Located in the heart of the city adjacent to the King's Garden (Kungsträdgården), one of the most historical and popular parks in Stockholm. UNIQLO Kungsträdgården will occupy the building known as Sweden House (Sverigehuset). Designed by Stockholm-born Sven Gottfried Markelius, one of the most important Swedish modernist architects, Sweden House was completed in 1969.
The second store in the Mall of Scandinavia in Stockholm opened on August 28, 2020, and the third store, Gothenburg, opened in April 2021.
See the LifeWear magazine's article introducing the Gothenburg city.