This is where all innovation begins.

In Los Angeles, the global hub for information on jeans, jeans specialists are brought together to research and develop the highest quality jeans using state-of-the-art facilities.
The Jeans Innovation Center was founded in the fall of 2016. The UNIQLO jeans revolution begins here.

Modern, classic, vintage—each and every jeans culture, plus the latest trends in fit, design, and finish.
The challenge of creating the ideal jeans is never-ending.

Working with fabric makers from around the world

The starting point for jeans is the fabric itself. Working with textile makers and manufacturers from around the world, UNIQLO has developed a brand-new fabric to make the ideal jeans.

A fusion of tradition and innovation

Incredibly lightweight. More stretch than you ever thought possible. Genuine selvedge jeans, yet soft and supple.
When it comes to fabric and functionality for jeans you wear every day, innovation is a crucial element. This is UNIQLO's starting point for making jeans.

Seize the present and evolve.

The design and fit of jeans is continually evolving. Constantly seeking to produce jeans that incorporate state-of-the-art design while being comfortable to wear and on-trend, UNIQLO has begun collaborating with popular jeans brand J Brand.

Craftsmanship and state-of-the-art technology

Specialists in jeans finishing, like fading and distressing, have been brought from all over the world to continue to explore the possibilities of finishing that only jeans offers. Here, these craftsman use traditional finishing techniques combined with state-of-the-art technology to create a new jeans look.

The state of jeans changes with the times, but the potential of jeans does not change. That is why UNIQLO is unceasing in its research and development. UNIQLO jeans as LifeWear will continue to evolve.