JEANS INNOVATION STORY
JEANS INNOVATION CENTER
This is where all innovation begins.
In Los Angeles, the global hub for information on jeans,
specialists in jeans are brought together to research and develop the highest quality jeans using state-of-the-art facilities.
The Jeans Innovation Center started in autumn 2016.
The UNIQLO jeans revolution begins here.
Fashionable, basic, vintage - each and every jeans culture.
Plus the latest trends in fit, design, and finish.
Los Angeles, the sacred site of jeans, is the global hub for information.
This information is a constant source of new inspiration, enabling jeans to evolve.
The challenge of creating the “perfect jeans” is never ending.
INNOVATION OF
FABRIC & FUNCTION
FABRIC & FUNCTION
Working with fabric makers from around the world
The starting point for jeans is the fabric, which influences texture and comfort.
UNIQLO's jeans evolve with the development of the fabric.
Working with fabric makers and fiber manufacturers from around the world,
we have developed new fabrics in order to produce the perfect jeans.
A fusion of tradition and innovation
Incredibly lightweight. More stretch than you ever thought possible.
Genuine selvedge jeans, yet soft and supple.
Up until now UNIQLO has produced a variety of new fabrics, creating new value for jeans.
When it comes to fabric and functionality for jeans that are a part of your daily life, innovation is a crucial element.
This is UNIQLO's starting point for making jeans.
INNOVATION OF
DESIGN & FIT
DESIGN & FIT
Seize the present, and evolve.
The design and fit of jeans is continually being updated with the times.
Constantly seeking to produce jeans that incorporate state-of-the-art design
while being comfortable to wear and on-trend,
UNIQLO has begun collaborating with jeans brand, J Brand.
Trendy high rise
with a wide silhouette
and superb comfort
WOMEN
Wide High Rise
Ankle Jeans
Not available in Australia
INNOVATION OF
FINISH
FINISH
Craftsmanship and state-of-the-art technology
“Finishing“, such as fading and distressing, effects how jeans looks.
Specialists in jeans finishing from all over the world have been brought together to continue to explore new finishing possibilities.
The finishing techniques of the craftsman are combined with state-of-the-art technology such as laser finishing to create the final look.
FR Group JEANS INNOVATION CENTER Director
MATSUBARA MASAAKI
The state of jeans changes with the times.
But the potential in jeans does not change.
That is precisely why UNIQLO is unceasing in its research and development.
UNIQLO jeans as LifeWear will continue to evolve.
