
Melbourne Magic
Melbourne, renowned for its art and coffee, is the second biggest city in Australia. This cultured center offers a unique perspective on the good life.
Part 1 Slow and Mellow in the Yarra Valley

Small town, small team, big passion
About an hour’s drive from Melbourne, in the wine growing region of Yarra Valley, is a little town called Healesville. At a favorite local restaurant called No.7 Healesville, opened in 2019, you’ll find modern Mexican paired with homemade natural wine, made from grapes grown with love. The manager, Spike, and the head chef, Joel, run the place with a small and passionate team. But as busy as it gets, the crew maintains a high morale. Sometimes after closing, they’ll crack open a bottle of their latest wine. This place feels like you’re visiting a friend’s house, thanks to the camaraderie of the staff. Around the corner there’s an old church turned into a neighborhood cafe and a cute little flower shop, full of smiles, the whole town open and warm.

(L→ R)
- Hickory Work Shirt 349 DKK
- Oversized Pocket Crew Neck T-Shirt 199 DKK
- Utility Work Trousers 399 DKK
- UV Protection Twill Cap 199 DKK
- Linen Blend Shirt 299 DKK
- Boyfriend Tapered Jeans 349 DKK
- UV Protection Shirt Dress 399 DKK
- Slub Half Socks 49 DKK
- Middle Gauge Mock Neck Jumper 299 DKK
- Smart Cotton Ankle Length Trousers 349 DKK


Thinking up new menus is a group effort. No.7’s modern Mexican fare uses fresh herbs and incorporates ideas from other cuisines.
(L→ R)
- Hickory Work Shirt 349 DKK
- Utility Work Trousers 399 DKK
- UV Protection Twill Cap 199 DKK
- UV Protection Shirt Dress 399 DKK
- Uniqlo U Oversized Striped Shirt 399 DKK

The restaurant serves their homegrown natural wine as well as selected bottles from over the world. “Each bottle has a story behind it, waiting to be told. We’re passionate about spreading the word,” says Kiri.
- Viscose Printed Blouse 249 DKK
- Ultra Stretch Leggings Trousers 249 DKK

The Yarra Valley is a popular spot for day trips from Melbourne. Aisya, who works at a department store in the city, came here on the weekend seeking fresh air. Her sheer cardigan and turquoise pleated dress and pants are the picture of freshness.
- Light V Neck Cardigan 249 DKK
- Pleated Dress (This product is not available in your country.)
- Pleated Straight Leg Trousers 249 DKK


Ben, founder of boutique soft drink company Yumbo Soda Co. and younger brother of Spike, splits his time between the lively inner Melbourne suburb of Fitzroy North and the rolling hills of the Yarra Valley-bringing his dog Ernie with him everywhere he goes. His olive green linen shirt looks great against the sprawling lemon orchard.
- 100% Premium Linen Shirt 399 DKK
- Chino Shorts 249 DKK
- Soft Pile Half Socks 49 DKK


Yumbo Soda Co.
Part 2 Coffee Breaks, Melbourne Style

Melburnian insights on the art of daily life
People think of Australia as a place of bright sun and blue sky, but Melbourne weather can be shifty. Hot and sunny one minute, chilly rain the next. It’s said the unreliable weather played a role in the development of all the galleries, theaters and other indoor culture in the city. This is also ground zero for cafe culture in Australia. The British first arrived in the 18th century, bringing their tea culture with them. But after World War II huge numbers of Italians arrived, and with them came cafes. Ever since, Melbourne has emphasized the coffee break. What we might call an espresso is referred to as a “short black,” while something dubbed “the magic” is like a stronger double shot caffè latte. Countless creatives have been so charmed by this unique sensibility they up and moved here. Perhaps coffee time is Melbourne’s way of carving out a bit of paradise in what could turn into a rainy day at a second’s notice.

Abby, twenty-five, is a Melburnian knit artist. She makes custom knit vests tailored to each person’s style, and even hand-delivers them when possible. On the day of our visit, she wore a versatile washable knit great for lounging or working.
- Washable Soft Knit Crew Neck Jumper 299 DKK
- Sweat Shorts (This product is not available in your country.)


Best friends Sylvie (left) and Abby, stepping out for dinner. Great companions, they each wear linen blend items suited to their styles. “I went for a clean look today,” says Abby, “with the green cardigan across my shoulders for an accent.”
(L)
- Linen Blend Jacket 699 DKK
- Ribbed Vest Top 129 DKK
- Selvedge Stretch Slim Fit Jeans 399 DKK
- Regular Socks (Three Pairs) 49 DKK
(R)
- Light V Neck Cardigan 249 DKK
- Linen Blend Shirt 299 DKK
- Linen Blend Tucked Wide Leg Trousers 399 DKK
- Vintage Belt 249 DKK

Best friends Sylvie (left) and Abby, stepping out for dinner. Great companions, they each wear linen blend items suited to their styles. “I went for a clean look today,” says Abby, “with the green cardigan across my shoulders for an accent.”

“I learned knitting from my mother. I have lots of different jumpers, but I love when they’re expressive, like this one.” Alongside her work as a knit artist, Abby is studying psychology and planning to become a clinical psychologist for children.
- Knitted Short Jacket 349 DKK
- Sleeveless Bratop (This product is not available in your country.)
- Baggy Fit Jeans 349 DKK

Sylvie, twenty-six, is an avid reader. She works as an interior architect and furniture designer for cafes and shops. Her favorite architect is John Pawson, the British designer known for his minimalist works. “The weather’s nice, so I’ve been reading in the park. This sweatshirt has a washed denim look that goes great with blue jeans.”
- Crew Neck Sweatshirt 249 DKK
- Oxford Striped Shirt (This product is not available in your country.)
- Wide Leg Jeans 399 DKK
-
Slub Half Socks 49 DKK

Haftom, in an eye-catching mustard yellow coach jacket, works at a UNIQLO store in suburban Melbourne. Today, he’s passing the illustrious Pellegrini’s Espresso Bar on his way to meeting up with a friend.
- Coach Jacket 499 DKK
- Oversized Fit Striped T-Shirt 199 DKK
- Regular Fit Chino Trousers 349 DKK
- Pile Socks 49 DKK

Here’s Sylvie on a Sunday morning, walking in a tie-dye nylon parka and sweatpants. When Melburnians run into a friend, they’re likely to stop for a chat, holding a latte. They put great stock in these quiet little moments in the day.
(L)
- Sweat Pullover Hoodie 399 DKK
- DRY Stretch Easy Shorts 199 DKK
- Pile Lined Socks 49 DKK
(R)
- UV Protection Patterned Pocketable Parka 399 DKK
- Cropped Fit T-Shirt 149 DKK
- Joggers 249 DKK
- Cotton Ribbed Beanie Hat 149 DKK
- Round Mini Shoulder Bag 149 DKK
- Slub Half Socks 49 DKK
Photography by Gen Kay
Styling by Tomoko Iijima
Hair & Makeup by Karen Burton
Production assistance by Kristine Walker
Text by UNIQLO
Special thanks to Visit Victoria