
Museums of the World UT Graphic Hoodie $59.90
Photography by Yoshio Kato
UNIQLOandmuseums
Text by UNIQLO
UNIQLO has cultivated partnerships with the world’s foremost art museums.
What makes these places shine is a combination of their city settings,
community engagement, and collaborative styles.
It’s like adding brilliant colours to a fresh new canvas. That’s how we see what happens when majestically creative artwork is displayed on a simple T-shirt from UNIQLO. In May 2013, UNIQLO inaugurated a long-term partnership with The Museum of Modern Art in New York City, which has one of the strongest collections of modern and contemporary art in existence. Though at first glance “clothing” and “art” might seem like separate fields, our dream was to provide both of these, in high quality to people all over the world. In accordance with this vision, we embarked on a museum collaboration, uncommon at the time.
Since developing our partnership with MoMA, we’ve gone on to collaborate with other world-class institutions, linking up with England’s Tate Modern in March 2016 and with France’s Musée du Louvre in February 2021. Through free-admission programs, product collaborations, and special events, we’re spreading the empowering message of “Art for All.”
The sweatshirts pictured here are one such recent endeavour, featuring the official logos and facades of all three art museums. Released this autumn as the Museums of the World UT Collection, these items aim to garner attention for museums, helping visitors to have a dreamlike experience. Each has its own unique mood and personality, but in the pages that follow, we’ll look closer at how these museums are collaborating with UNIQLO and what makes them so valuable to their communities.
MoMA
The Museum of Modern Art, New York
MoMA Trivia
The Museum of Modern Art was founded in 1929 by Lillie P. Bliss, Mary Quinn Sullivan, and Abby Aldrich Rockefeller, three visionary women dedicated to sharing modern art. The photo on the far left shows MoMA in 1939, not long after it was established. Since opening its doors, almost one hundred years ago, MoMA’s collection has expanded to almost 200,000 artworks spanning media and genres. Campbell’s Soup Cans, to the left, is among the most popular works of art with visitors.


©The Andy Warhol Foundation for the Visual Arts, Inc. Trademarks Licensed By Campbell Soup Company. All Rights Reserved.
Ten years of partnership with MoMA
- 2011
The first MoMA × UT T-shirt collaboration MessageArt Now! marks the opening of the UNIQLO 5th Avenue store in New York.
- 2013
UNIQLO and MoMA inaugurate their partnership.
- 2014
The SPRZ NY project is launched, featuring work by Andy Warhol, Keith Haring, Jean-Michel Basquiat, and Ryan McGinness.
- 2017
UNIQLO’s and MoMA’s partnership continues with collaborative projects including UNIQLO Free Friday Nights and SPRZ NY. Pictured are participants lined up for “UNIQLO Free Friday Nights”.
- 2019
UNIQLO and MoMA collaborate on UTGP 2020 + MoMA throughout the year.
- 2021
The new UT collection is launched, riding the success of winning designs from UTGP 2020 + MoMA.
- 2022
MoMA Art Icons UT is released. UNIQLO and MoMA continue their partnership around the idea of “Art For All.”
Artist Testimony
Ryan McGinness
Contemporary Artist

Born in 1972, McGinness is an American contemporary artist living in Manhattan. His works are in the permanent collections of the MoMA and the Metropolitan Museum of Art. In 2014, he participated in SPRZ NY, a collaboration between MoMA and UNIQLO.
The Value of Visiting MoMA
Tate Modern

Tate Modern trivia
London’s former Bankside Power Station has housed Tate Modern since May 2000. The new Blavatnik Building, pictured to the far left, was opened in 2016. Tate Modern is home to the United Kingdom’s national collection of international modern and contemporary art, comprising many thousands of artworks. Over a hundred years of art is on display here, from turn of the century examples of early modernism to contemporary works. Pictured to the left is a sculpture in the gallery by French sculptor Auguste Rodin.

©Tate (Marcus Leith)

© Tate (Matt Greenwood)
An ideal interface for
people and art
Our collaboration dates back to 2016 and the UNIQLO Tate Lates, a series of free activities, events and workshops. Geared toward younger audiences, these late-night events brought in over 550,000 guests in four years, wrapping up in 2020. Playing off of this success, UNIQLO has supported Tate Modern since June 2021 with a new program called UNIQLO Tate Play.
The idea is to give all participants a space to “play and create.” By taking part in these free events at the Tate Modern’s Turbine Hall, families and younger audiences can participate in the artistic process. Regardless of age or gender, all are welcome to take part. As participants draw on the floor, creating a massive collective artwork, the positivity is palpable. But it is also an opportunity for self-reflection. Here guests will find an ideal interface for people and art.

Snapshot from Power to Change, a free workshop promoting positive action against climate change. Participants in this “live art” event included a wide range of kids and adults.

Art space inspired by British artist Lubaina Himid, where families were welcomed to experiment with building wooden artworks using tools like hammers, saws and drills. Designed so that families can play freely with the works that they create.

Image from Mega Please Draw Freely, an artwork by Ei Arakawa on exhibition from July and August 2021. Participants were welcomed to sketch, tag and draw on banners spread over the floors of the Turbine Hall, creating an enormous living work of art.
Curator testimony
Mark Miller
Director, Tate Learning

Mark Miller joined Tate in 2006, as a curator for the Young People’s Programme. Today, as Head of Programme & Practice, he is involved in several creative learning programs and events across Tate.
Fostering personal connections
Musée du Louvre

Musée du Louvre trivia
Originally built as a palace for the royal family, the building now known as the Musée du Louvre has been witnessing French history for 800 years. It first opened its doors as an art museum in 1793 after the French Revolution. Pictured at the far left is a painting of the museum in its early years by French artist Hubert Robert. Beside it is a contemporary photo, showing a glimpse of the museum’s world-class art collection, which includes works from thousands of years ago up through the present, widely ranging from the Americas to Asia.

©Hubert ROBERT, Projet d'aménagement de la Grande Galerie, vers 1798, circa 1798, oil on canvas, Musée du Louvre, Paris

© 2010 Musée du Louvre (Angèle Dequier)
Partnership Between
Musée du Louvre and
UNIQLO
In February 2021, the Musée du Louvre and UNIQLO signed their first partnership agreement. In this capacity, UNIQLO has supported the museum’s Mini-Discovery Tours: twenty-minute guided tours run by dedicated staff.

©Monna Lisa – Portrait of Lisa Gherardini, wife of Francesco del Giocondo, Leonardo da Vinci

From the first Louvre x UT collaboration in September 2021. The men’s collection features one-of-a-kind designs from legendary British graphic designer Peter Saville.
Navigator
Sarah Andelman
Creative director

Studied art history at École du Louvre. Founded legendary Parisian shop Colette in 1997. Andelman now works as the founder of Just An Idea, a consulting company connecting people from various disciplines.
An art museum open to all
This was around the time the Carrousel du Louvre was opened underneath the museum. I can still remember how happy I was to have a food court in the same building as the Louvre, where I could grab some french fries or a macaron between classes.
For me, that experience perfectly embodies this unparalleled museum’s spirit of openness. The Louvre may be a top-tier institution, home to some of the world’s finest works of art, but it is also a modern and accessible museum, opening its doors to special exhibitions by contemporary artists (I’m thinking of a performance by French artist JR and a work displayed in the courtyard by Maurizio Cattelan, both of which are seared into my memory). The museum is also open-minded when it comes to activities and retail. I also remember the fashion shows that have been held at the Louvre. They were a special time.
What makes enjoying the collections such a treat is that you can transcend time from one gallery to the next. Care for a trip to Egypt? Or how about the Renaissance? From the centre of Paris, right by the Tuileries Garden and the banks of the Seine, you can make contact with such a vast amount of history, a fact that makes being here all the more special.
I think that everyone who visits must be in awe of all the history. And that history is presented through the fresh lens of 2022. I’m excited to see what’s in store for the Louvre. As the collection ages, it feels like the museum is getting younger all the time.
Partnership Between
Musée du Louvre and
UNIQLO
In February 2021, the Musée du Louvre and UNIQLO signed their first partnership agreement. In this capacity, UNIQLO has supported the museum’s Mini-Discovery Tours: twenty-minute guided tours run by dedicated staff.

©Monna Lisa – Portrait of Lisa Gherardini, wife of Francesco del Giocondo, Leonardo da Vinci

From the first Louvre x UT collaboration in September 2021. The men’s collection features one-of-a-kind designs from legendary British graphic designer Peter Saville.
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