Salut, Paris!
A collaboration with Parisian magazine l’étiquette,
This story showcases how eight fashionable individuals styled in Uniqlo U.


Uniqlo U
2022 Fall & Winter Collection
Launching in September





Headquartered in Paris, l’étiquette is a men’s fashion magazine published twice a year, in French and English versions. Eight issues have been published to date. Interpreting the elements of traditional menswear with a Parisian flair, it’s known for its inspirited styling.
Photography by Julien T. Hamon Styling by l’étiquette
Hair & Makeup by Isabelle Kryla Coordination by Masae Takanaka

Headquartered in Paris, l’étiquette is a men’s fashion magazine published twice a year, in French and English versions. Eight issues have been published to date. Interpreting the elements of traditional menswear with a Parisian flair, it’s known for its inspirited styling.

Titouan Meillarec
Product Director, J.M. WESTON
A resident of Paris for the past eight years, Titouan works as a marketing professional at J.M. WESTON, the legendary French shoe brand. “We’re not interested in chasing trends, but in the stories behind traditions and fashions. What resonates for me about l’étiquette is how much it values the context of craftsmanship.”
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This short-fitting blouson has lots of pockets, making it extremely practical. While borrowing elements from fishing jackets, it has a marvelously modern design.
- Utility Short Blouson 2.453.000 VND
- Oversized Long Sleeve Shirt 980.000 VND
- (Uniqlo U)
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“Lots of times you’ll find me in a suit, but I love a simple pair of jeans,” says Titouan. The red selvedge denim used by Uniqlo U adds the perfect touch.
- Selvedge Regular Fit Jeans *Not available in Vietnam. See related items (Please input the Selvedge Regular Fit Jeans price)
- (Uniqlo U)

Jonathan Barban
Fashion Designer
“My journalist friend Gino has been working with the chief editor of l’étiquette, Marc Beaugé, for ages. Through him, Mark and I have gotten pretty close,” says Jonathan. He’s also an acquaintance of Christophe Lemaire, artistic director of Uniqlo U, having gained experience as a designer under him in the past. “Christophe used to be my boss. I’m a big fan of Uniqlo U and wear it all the time.”
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“Paris is a rainy city, but with this coat, I’m good to go,” says Jonathan. In this town, a coat with big pockets and superb functionality is indispensable.
- BLOCKTECH Coat 2.944.000 VND
- Crew Neck Long Sleeve T-shirt 489.000 VND
- AIRism Cotton Crew Neck Oversized T-Shirt 391.000 VND
- (Uniqlo U)
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For pants, Jonathan chose a pair of jeans with a sharp silhouette. The vintage wash of the colored denim complements the olive coat.
- Regular Fit Jeans 1.275.000 VND
- (Uniqlo U)

Emma Kerzerho
Student
Brittany is a place of untouched natural beauty :the sea is always close at hand. It’s where Emma was born, and where she lives today. This year she’s graduating from university. “I want to be an elementary school teacher,” she says, adding that her hobby is embroidering clothes for friends at home and in Paris. “Right now, I’m interested in sewing by hand and sashiko. Someday I’d love to study the painstaking repair techniques used in Japan.”
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“I like expressive clothing that moves when you move,” says Emma. With ample volume, this coat has a design she says is close to her ideal.
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Pocketable Long Coat
2.453.000 VND
- W's U Premium Lambswool Ribbed Crew Neck Long Sleeve Sweater 980.000 VND
- (Uniqlo U)
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Pocketable Long Coat
2.453.000 VND
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One of Emma’s style signatures is letting the hem of her shirt poke out from below her sweater. Rather than make everything trim and tidy, she prefers to keep things casual.
- W's Oversized Long Sleeve Shirt 980.000 VND
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W's Rounded Jeans
980.000 VND
- (Uniqlo U)

Fabien Merdinian
Costume Designer for Movies
Working for twelve years at esteemed Parisian shop Colette, which closed in 2017, Fabien changed gears two years ago and became a costume designer for film. A lover of vintage goods, he’s rarely found without this film camera, a present from his brother-in-law. “I’ve been using it for three years now to photograph my friends and family. I’ve got ten other cameras too. My dad’s who got me into cameras, They’re an essential aspect of my style.”
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Over his top, Fabien wears a shirt-style jacket made from high-quality wool. The roomy cut fits him just right.
- Wool Blended Shirt Jacket 2.453.000 VND
- (Uniqlo U)
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Fabien says the V neck sweater, one of this season’s staples, is “extremely comfortable.” Made from quality lambswool, in a gorgeous fine-gauge ribbed knit.
- Premium Lambswool Ribbed V Neck Long Sleeve Sweater 980.000 VND
- AIRism Cotton Crew Neck Oversized T-Shirt 391.000 VND
- (Uniqlo U)
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Fabien says at least 80% of his pants are chinos. He feels at home in UNIQLO and likes the wide leg and easy fit of this pair.
- Pleated Tapered Chino
- (Uniqlo U)

Sofia Nebiolo
Fashion Consultant,
Co-Editor-in-Chief of The Skirt Chronicles
Co-founder of Great Consulting, an agency which focuses on trend and cultural research, strategic marketing and production, Sofia is also co-editor-in-chief and co-founder of Paris-based publication The Skirt Chronicles which explores literature, fashion, culture and beyond through photography and the written word. In her words, “The work I like to do always has a connection to culture and community. Building bridges between different countries and their unique creative fields creates exciting new connections based on old traditions.”
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“I love the way this roomy single breasted coat makes me feel protected,” says Sofia. Light on the shoulders, it’s the epitome of comfort.
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W's Single Breasted Coat
2.453.000 VND
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W’s HEATTECH Cotton Turtleneck Long Sleeve T-shirt
489.000 VND
- (Uniqlo U)
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W's Single Breasted Coat
2.453.000 VND
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These belted pants, in the same color family as the coat, make for a chic one-tone style. The wide silhouette and crisp pleats suit Sofia perfectly.
- W's Belted Pleated Wide Pants 1.275.000 VND
- (Uniqlo U)

Louis de Caunes & Fallon Castella
Photographer & Stylist
Louis works as a photographer in Paris, while Fallon is a stylist for fashion magazines and advertising. Huge fans of contemporary art, this creative duo likes to spend their days off walking their dog to different thrift stores. “I bought this bandana at a thrift store. I never leave the house without one tied around my neck,” says Fallon. To which Louis responds, “After thrifting, we go to a cafe. As long as our dog Blondie is there with us, it’s a perfect holiday.”
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The lambswool ribbed sweater is a ladies’ item from Uniqlo U. “The sizing and silhouette are perfect. It’s a women’s cardigan, but I wouldn’t change a thing about the fit,” says Louis.
- W's Premium Lambswool Ribbed Long Sleeve Cardigan 1.275.000 VND
- Crew Neck Long Sleeve T-shirt 489.000 VND
- (Uniqlo U)
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“I like items that have a manly feel,” Fallon says. She favors the roomy fit of this masculine striped shirt, which she paired with rigid denim jeans.
- Oversized Striped Long Sleeve Shirt 980.000 VND
- W's Crew Neck Short Sleeve T-shirt 244.000 VND
- (Uniqlo U)
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Louis opted for women’s jeans as well, but in a different wash than Fallon, so that they match in an endearing way.
- W's Rounded Jeans 980.000 VND
- (Uniqlo U)
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Fallon seldom wears anything but pants. Her go-to look is tucking a shirt into high-waisted jeans.
- W's Rounded Jeans 980.000 VND
- (Uniqlo U)

Julien Milla
Technical Director
During the week, Julien works as a director at an architectural firm in Paris. On the weekends, though, this doting parent brings his two-year-old and nine-month-old sons to the park and indulges his love of clothing. “What makes the button-down so great? How was the polo shirt invented? My friends at l’étiquette and I can discuss fashion history deep into the night. We share the same values. They’re such an important presence in my life.”
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Fond of black, Julien opted for a monotone outfit. This dashing long coat is just right for a rainy day in Paris.
- Pocketable Long Coat 2.453.000 VND
- Crew Neck Long Sleeve T-shirt 489.000 VND
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BLOCKTECH Field Hat
489.000 VND
- (Uniqlo U)
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“I adore corduroy pants and designed this outfit around them,” says Julien. The wide-legged pattern emanates a classic charm.
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Corduroy Wide Fit Work Pants
1.275.000 VND
- Pocketable 2way Bag 489.000 VND
- (Uniqlo U)
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Corduroy Wide Fit Work Pants
1.275.000 VND
- Tiếng Việt
- English