JEANS TO LIVE IN
Thoughtfully designed
for everyday.
Our jeans are always evolving.
We consider what everyone wants from their jeans by crafting with the greatest comfort,
cuts, and designs that help everyone feel their best.
CAMPAIGN FILM
SPECIAL
CONTENTS
OUR JEANS
A fusion of tradition and innovation, our jeans have been created using future-forward technologies and Japanese craftsmanship. In addition to making jeans that look great and feel comfortable, we are committed to reducing the burden on both the global environment and
our workers. Our four pillars of this commitment are at the forefront of everything we do.
SIMPLICITY
Clean Designs That Fit
Seamlessly into Your Life
Our jeans are beautifully clean, minimal and versatile, free from embellishment or decoration, allowing them to fit seamlessly into your lifestyle anytime, anywhere.
QUALITY
Artisanal Craftsmanship
and Premium Materials
Made in partnership with Kaihara Denim whose quest for perfection involves carefully selected raw materials and artisanal dyeing and weaving techniques.
*Not all jeans are made in Kaihara.
INNOVATION
Futuristic Technology
for Modern Comforts
Collaborating with manufacturers at the Jeans Innovation Center in Los Angeles and using cutting-edge technology ensures our denim is as comfortable as it is authentic.
BLUECYCLE
Practices that Reduce
Environmental Impact
BlueCycle jeans use up to 99% less water consumption during the finishing process and harness advanced laser distressing to reduce the burden on workers.
*Data is based on a comparison between Men‘s Regular Fit Jeans (68 BLUE) 2017 and 2018 using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary slightly between products.
LIFESTYLE
We meet with real UNIQLO customers to find out who they are,
what they do, and how UNIQLO jeans suit their everyday lives.
Freya Bramble-Carter
Ceramicist
Freya Bramble-Carter is a London-born ceramics artist who shares a studio space with her father and master potter, Chris Bramble. In addition to creating her own work, Freya runs ‘Freya’s Clay Club’ where she facilitates clay sessions for both masters and beginners. Having learnt her craft from her father, Freya creates work inspired by the ethos and beauty of nature.
Freya Bramble-Carter
Ceramicist
I just like how versatile and easy-going they are. They suit my lifestyle because they are stretchy and I have to be quite flexible in the studio. They're like a uniform that I can wear everyday.
While working away in her shared Kilburn-based studio, Freya tells us about the her father's influential role in defining her career. Immersed in the world of ceramics from a young age, she would admire her fathers sculptures and spend long hours observing him teach. Freya felt compelled to learn more and share the creative energy of the studio with others. Enjoying an active and eclectic lifestyle, Freya loves the versatility of Uniqlo jeans. She explains how they support her through long days spent in the workshop aswell as in her other hobbies like dancing and rock climbing.
While working away in her shared Kilburn-based studio, Freya tells us about her father's influential role in defining her career. Immersed in the world of ceramics from a young age, she would admire her fathers sculptures and spend long hours observing him teach. Freya felt compelled to learn more and share the creative energy of the studio with others. Enjoying an active and eclectic lifestyle, Freya loves the versatility of UNIQLO jeans. She explains how they support her through long days spent in the workshop aswell as in her other hobbies like dancing and rock climbing.
Alice Hale
Founder, YING’S Supper Club
Alice Hale is the founder of YING’s Supper Club, London. A vegetarian Chinese pop-up restaurant Inspired by her grandma Ying who moved to Manchester from Guangdong in the 60's to run a Chinese takeaway. Alice has been running supper clubs for the past year while working at a media company, she dreams of opening her own Chinese teahouse one day.
I love wearing these jeans because they are comfortable and practical, perfect for supper clubs when I'm rushing around and spending long hours in the kitchen.
While making her signature dish, egg and tomato stir fry with pak choi, Alice tells us why she loves to cook and how she enjoys bringing people together through her Supper Clubs. When spending long hours on her feet in the kitchen preparing for her events, Alice loves wearing the women's baggy jeans in navy. She explains that the relaxed silhouette is comfortable all day and the dark color means they are great for when things get messy in the kitchen.
While making her signature dish, egg and tomato stir fry with pak choi, Alice tells us why she loves to cook and how she enjoys bringing people together through her Supper Clubs. When spending long hours on her feet in the kitchen preparing for her events, Alice loves wearing the women's baggy jeans in navy. She explains that the relaxed silhouette is comfortable all day and the dark color means they are great for when things get messy in the kitchen.
LINEUP
Ultra Stretch Skinny High Rise Jeans
These jeans are amazingly comfortable. The stretchy fabric's high elongation recovery rate helps maintain a beautiful silhouette and means they won't easily get stretched out of shape when you wear them.
Stretch Slim Straight Jeans
The hip and thigh areas are fitted with a straight silhouette to the ankles for a leg-flattering look.
Easy to dress up or down, these jeans are perfect for versatile styling and are made with comfortably stretchy denim developed by Kaihara.
Baggy Jeans
With a wide silhouette for fresh style, these relaxed, soft 100% cotton denim in a leg-flattering design are straight from hip to hem. Moderately low rise for a sleek look.
LOOKBOOK
CRAFTSMANSHIP
AND
SUSTAINABILITY
Next generation jeans: Good for people and planet
-
UNIQLO JEANS: OUR COMMITMENT
TO CRAFTSMANSHIP
MASAAKI MATSUBARA, DIRECTOR,
JEANS INNOVATION CENTER
-
UNIQLO JEANS: OUR COMMITMENT TO CRAFTSMANSHIP
JODY DAILEY, WOMEN'S DENIM DESIGNER,
JEANS INNOVATION CENTER
Water usage reduced by up to 99%* (during the finishing process). Jeans finished using just a single teacup of water.
Laser machines produce the distinctive denim texture. This drastically reduces work previously performed manually, reducing the physical strain on our factory workers.
-
FROM MANUAL TO
MACHINE PROCESSING -
LASER DISTRESSING
*Comparison of 2017 and 2018 versions of Men's Regular Fit Jeans. The amount of water reduction varies by product.
SUSTAINABLE CRAFTSMANSHIP
Jeans for the planet.
-
IT ALL STARTS AT
OUR JEANS INNOVATION CENTEROur Jeans Innovation Center in LA was
established in 2017 as a hub for jeans research
and development. -
DEVELOPING NEW FABRIC WITH THE
WORLD'S TOP DENIM MANUFACTURERSWe've partnered with world-renowned denim manufacturers like Kaihara and ISKO.
-
NEXT-GENERATION JEANS TECHNOLOGY:
GOOD FOR PEOPLE AND PLANETWater usage reduced by up to 99%* (during the finishing process). Jeans finished using just a single teacup of water, without compromising on quality. Vintage-style effects produced by laser processing to reduce manual work.
