UNIQLO 40th Anniversary LifeWear Exhibition Held in Paris
Oct 07, 2024
NEWS
This immersive event allows visitors to experience the LifeWear concept at the heart of UNIQLO’s approach to making clothing, presented through unique exhibits and interactive installations.
“The Art and Science of LifeWear: What Makes Life Better?” Special Website
■ Press day and reception prior to the grand opening
- Press Day
- Reception
A press day and reception were held on September 30 and attended by media outlets from around the world. UNIQLO Global Brand Ambassador Roger Federer and newly appointed Creative Director Clare Waight Keller joined a special panel discussion to share what makes their own lives better, and also how this specific question will inspire the design of LifeWear well into the future.
About the Interactive Installations
The designs and unique technology of iconic UNIQLO LifeWear items are expressed through experimental, interactive installations, with an experience that can be enjoyed using all five senses.
NANODESIGN® Installation
Toray’s cutting-edge NANODESIGN® technology can be used to control the arrangement and form of different substances at the nano level to shape fibers, giving fabrics functions and textures never before possible. Innovations in this microscopic world are expressed with a large-scale installation.
HEATTECH
The event also has installations that present HEATTECH and the cutting-edge technology that generates warmth from your own body.
Contents Commemorating UNIQLO’s 40th Anniversary
The event includes a presentation showing how UNIQLO has continued to expand and evolve over the years as the company celebrates its 40th anniversary.
■ Event Overview
The Art and Science of LifeWear: What Makes Life Better?
Event: Tuesday, October 1 to Saturday, October 5, 2024
Opening Hours: 10:00am–7:00pm
Venue: Pavillon Vendôme 7 Place Vendôme, 75001 Paris
Admission: Free
Special Website: https://www.uniqlo.com/us/en/contents/feature/lifewearday/2024paris/
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