The Art and Science of LifeWear
To celebrate UNIQLO’s 40th anniversary in 2024, this event features unique displays and interactive installations exploring the LifeWear concept - the very foundation of our clothing.
Explore the remarkable features of LifeWear through a captivating experience for the senses. Our clothing is always evolving to make everyone’s daily life better - from the invisible, micro level to global-scale initiatives.
LifeWear
Rather than following fashion trends, UNIQLO's LifeWear is designed for everyone to enjoy wearing in their daily lives. At this exhibition, the LifeWear Fall/Winter 2024 collection is displayed in a Paris apartment, showing how the inhabitants of each room incorporate our clothing into their lifestyles.
What Makes Life Better?
UNIQLO's goal is to make life better for everyone through our clothing business. In these video interviews, our designers and ambassadors share their unique views and responses to the question that we constantly seek to answer: what makes life better?
Journey of Scale
Though our fiber innovations can’t be seen with the naked eye, they make life more comfortable. Experience the world of LifeWear—designed with a wide range of viewpoints from daily life to the micro level—through dynamic projection mapping that covers the entire walls.
NANODESIGN™
Toray’s cutting-edge NANODESIGN™ technology creates fibers by controlling different component arrangements and shapes on a nano-level, enabling fabric functions, aesthetics, and textures never seen before. This large-scale installation showcases our innovations at the invisible micro level.
PUFFERTECH
Look up to see PUFFERTECH, our high-performance padding made with lots of air for a lightweight, soft feel. Lights are used to demonstrate how this padding contains air to keep you warm.
HEATTECH
Enter this HEATTECH tunnel to experience our Heat of Absorption mechanism. The tunnel lights up in warm colors along with your movement.
40 Years of New Challenges, Initiatives, and Innovations
Learn about UNIQLO’s continuous growth - including all the failures and successes along the way - going back to our first store, which opened in Hiroshima in June 1984. Highlights in our history include the release of our fleece range in Japan in the late 1990s, which sparked a huge trend; the development of new materials like HEATTECH and AIRism; and the opening of stores in global cities such as London, New York, and Shanghai.
LifeWear
Rather than following fashion trends, UNIQLO's LifeWear is designed for everyone to enjoy wearing in their daily lives. At this exhibition, the LifeWear Fall/Winter 2024 collection is displayed in a Paris apartment, showing how the inhabitants of each room incorporate our clothing into their lifestyles.
What Makes Life Better?
UNIQLO's goal is to make life better for everyone through our clothing business. In these video interviews, our designers and ambassadors share their unique views and responses to the question that we constantly seek to answer: what makes life better?
Journey of Scale
Though our fiber innovations can’t be seen with the naked eye, they make life more comfortable. Experience the world of LifeWear—designed with a wide range of viewpoints from daily life to the micro level—through dynamic projection mapping that covers the entire walls.
NANODESIGN™
Toray’s cutting-edge NANODESIGN™ technology creates fibers by controlling different component arrangements and shapes on a nano-level, enabling fabric functions, aesthetics, and textures never seen before. This large-scale installation showcases our innovations at the invisible micro level.
PUFFERTECH
Look up to see PUFFERTECH, our high-performance padding made with lots of air for a lightweight, soft feel. Lights are used to demonstrate how this padding contains air to keep you warm.
HEATTECH
Enter this HEATTECH tunnel to experience our Heat of Absorption mechanism. The tunnel lights up in warm colors along with your movement.
40 Years of New Challenges, Initiatives, and Innovations
Learn about UNIQLO’s continuous growth - including all the failures and successes along the way - going back to our first store, which opened in Hiroshima in June 1984. Highlights in our history include the release of our fleece range in Japan in the late 1990s, which sparked a huge trend; the development of new materials like HEATTECH and AIRism; and the opening of stores in global cities such as London, New York, and Shanghai.
Collaboration Items
These exclusive LifeWear items are available only at this event, made specially in collaboration with a renowned Parisian brand.
Coach Jacket (Navy)
59.9 €
T-shirt (White)
19.9 €
T-shirt (White)
19.9 €
Tote bag (Off White)
24.9 €
Collaborators
paperboy
The most talked-about hybrid brand in Paris today, paperboy is both a sandwich café and a streetwear label. Its cap-wearing mascot is well known in the fashion world.
paperboyparisInformation
| Duration: | Tuesday, October 1 to Saturday, October 5, 2024 |
| Open: | 10:00–19:00 |
| Venue: | Pavillon Vendôme: 7, place Vendôme 75001 Paris |
| Cost of entry: | Free |
| Organizer: | UNIQLO |
| Sponsorship: |
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| Arrangement of venue and exhibition direction: | TAKT PROJECT |
| Production and construction: | IXI, XILOGRAFIA NUOVA |
| Technical direction: | LUFTZUG |
| Event management: | KITTY EVENTS |
| Graphic design: | UMA/design farm |
| Creation of installations: | HAKUTEN, 1→10 |
| Visuals (key movie and B1 wall in the venue): | WOW |
| Stylists: | Mitsuru Kurosawa, Shuhei Yoshida |
| Planning: | Fast Retailing’s GLOBAL CREATIVE LAB TOKYO |
