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About LifeWear Magazine Issue 11

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Modern
Essentials from
Copenhagen

Minimalist layers centering on grays and darker colors.
That’s the modern style of Copenhagen, a place of sophisticated design and innovative food culture.

atelier axo

Architecture & Design Practice

Business partners Caroline (left) and Rose (right) have been friends since they were thirteen. After taking master’s degrees from Royal Danish Academy of Fine Arts, the duo began working as architects and interior designers in 2019. Their studio is in a historic building next to Designmuseum Denmark, where masterworks of Nordic modernism are on view. “We’re always wearing items from Uniqlo U. Even the grays have sensitivity and depth.”

Check out “LifeWear movies” for additional content.

“This season, I’m quite taken by the greenish gray checked single-breasted coat,” says Caroline. Alongside her architecture work, she operates a semi order-made jewelry brand called corali.

Jannick Pihl

Marketing Coordinator, Kvadrat

Jannick, twenty-seven, lives in the creative hub of Nørrebro. After working at Acne Studios and HAY, he took a position at premier Danish textile manufacturer Kvadrat. For over four years, Jannick has been working on special projects and producing visuals. On occasion, he also does styling for photo shoots. “I tend to like wool coats. This balmacaan is the best. It fits me perfectly.”

Jannick at home, seated in a chair upholstered in Kvadrat fabric. His shelves of art and photo books are complemented by a wooden leg splint (upper left) designed during WWII by Charles and Ray Eames.

NOVO Quartet

String Quartet

Classically trained at the Royal Danish Academy of Music, the young members of the NOVO Quartet have performed in Vienna, Paris and venues all over Europe. Here, the quartet models different kinds of gray, starting with Signe (cello) in a knit dress and matching sweater. Pictured in a school building designed by architect Vilhelm Lauritzen, father of Danish modernism, they take a break to catch up on a sofa by Finn Juhl.

Johanna Sofie Sylvest

Art Photographer

Born in Copenhagen to a Danish mother and Georgian father, Johanna has been taking photos now for several years. Last year, she visited Georgia in search of her family roots. “I did a show of self-portraits from the trip along with some of my past work and also a selection of photos taken by my father, who was a painter and loved photography.” Johanna’s favorite UNIQLO items are the basic shirts and the black denim. Offset by sepia prints, the pale blue sweater brings out the color of her eyes.

Mishael Phillip Fapohunda

Photographer, Artist

Pictured here in an MA-1 size XXL is photographer, Mishael. Born in Nigeria and raised in London, he moved to Copenhagen eleven years ago. Commercial clients include minimal Danish design brands like FRAMA and TAKT. Departing from the medium of portraiture, his art voyages through cultural dialogues of the African diaspora. “Mish,” as friends know him, cruises around the city by bike as all the Copenhageners do.

Alexander Kirkeby

Glassblower

Educated in design at the Royal Danish Academy of Fine Arts, Alexander has been a glassblower since 2016. Using the traditional Swedish implements found at the Nordic Region’s oldest glass studios, he hand-blows work in a style dating back to the eighteenth-century. “Blowing glass is full of surprises,” he says. “Sometimes the most beautiful work is accidental.” His work has been presented at the Milan Furniture Fair and at solo shows in New York and LA. Alexander says his favorite color is black, both to wear and to work with. Today, he’s wearing a soft cashmere sweater with a matte black padded jacket. The different textures of the layers give his outfit added depth.

Check out “LifeWear movies” for additional content.

Alexander stands before his work in a black denim outfit. The intricate, organic forms are inspired by antlers and snail shells.

Mette Hay & Rolf Hay

Founders, HAY

Interior brand HAY has made a name for itself with its colorful, universal designs. Co-founders Mette (left) and Rolf (right) take five on a vibrant blue sofa. Mette, who has created one bestseller after another by incorporating fashion elements into HAY’s products, says she loves this season’s Uniqlo U striped shirt. “For me, it’s a wardrobe essential. It works with any color, any outfit.” Rolf, whose cap is something of a trademark, casually combines a chic knit button cardigan with cargo pants.

Modern
Essentials from
Copenhagen

Minimalist layers centering on grays and darker colors.
That’s the modern style of Copenhagen, a place of sophisticated design and innovative food culture.

atelier axo

Architecture & Design Practice

Business partners Caroline (left) and Rose (right) have been friends since they were thirteen. After taking master’s degrees from Royal Danish Academy of Fine Arts, the duo began working as architects and interior designers in 2019. Their studio is in a historic building next to Designmuseum Denmark, where masterworks of Nordic modernism are on view. “We’re always wearing items from Uniqlo U. Even the grays have sensitivity and depth.”

Check out “LifeWear movies” for additional content.

“This season, I’m quite taken by the greenish gray checked single-breasted coat,” says Caroline. Alongside her architecture work, she operates a semi order-made jewelry brand called corali.

Jannick Pihl

Marketing Coordinator, Kvadrat

Jannick, twenty-seven, lives in the creative hub of Nørrebro. After working at Acne Studios and HAY, he took a position at premier Danish textile manufacturer Kvadrat. For over four years, Jannick has been working on special projects and producing visuals. On occasion, he also does styling for photo shoots. “I tend to like wool coats. This balmacaan is the best. It fits me perfectly.”

Jannick at home, seated in a chair upholstered in Kvadrat fabric. His shelves of art and photo books are complemented by a wooden leg splint (upper left) designed during WWII by Charles and Ray Eames.

NOVO Quartet

String Quartet

Classically trained at the Royal Danish Academy of Music, the young members of the NOVO Quartet have performed in Vienna, Paris and venues all over Europe. Here, the quartet models different kinds of gray, starting with Signe (cello) in a knit dress and matching sweater. Pictured in a school building designed by architect Vilhelm Lauritzen, father of Danish modernism, they take a break to catch up on a sofa by Finn Juhl.

Mishael Phillip Fapohunda

Photographer, Artist

Pictured here in an MA-1 size XXL is photographer, Mishael. Born in Nigeria and raised in London, he moved to Copenhagen eleven years ago. Commercial clients include minimal Danish design brands like FRAMA and TAKT. Departing from the medium of portraiture, his art voyages through cultural dialogues of the African diaspora. “Mish,” as friends know him, cruises around the city by bike as all the Copenhageners do.

Alexander stands before his work in a black denim outfit. The intricate, organic forms are inspired by antlers and snail shells.

Johanna Sofie Sylvest

Art Photographer

Born in Copenhagen to a Danish mother and Georgian father, Johanna has been taking photos now for several years. Last year, she visited Georgia in search of her family roots. “I did a show of self-portraits from the trip along with some of my past work and also a selection of photos taken by my father, who was a painter and loved photography.” Johanna’s favorite UNIQLO items are the basic shirts and the black denim. Offset by sepia prints, the pale blue sweater brings out the color of her eyes.

Alexander Kirkeby

Glassblower

Educated in design at the Royal Danish Academy of Fine Arts, Alexander has been a glassblower since 2016. Using the traditional Swedish implements found at the Nordic Region’s oldest glass studios, he hand-blows work in a style dating back to the eighteenth-century. “Blowing glass is full of surprises,” he says. “Sometimes the most beautiful work is accidental.” His work has been presented at the Milan Furniture Fair and at solo shows in New York and LA. Alexander says his favorite color is black, both to wear and to work with. Today, he’s wearing a soft cashmere sweater with a matte black padded jacket. The different textures of the layers give his outfit added depth.

Check out “LifeWear movies” for additional content.

Mette Hay & Rolf Hay

Founders, HAY

Interior brand HAY has made a name for itself with its colorful, universal designs. Co-founders Mette (left) and Rolf (right) take five on a vibrant blue sofa. Mette, who has created one bestseller after another by incorporating fashion elements into HAY’s products, says she loves this season’s Uniqlo U striped shirt. “For me, it’s a wardrobe essential. It works with any color, any outfit.” Rolf, whose cap is something of a trademark, casually combines a chic knit button cardigan with cargo pants.

HAY talks about Copenhagen today and the meaning of “modern.”

Founded in 2002, HAY recently celebrated twenty years in business. Rolf and Mette founded HAY together and have also been partners for a quarter century. Self-taught design lovers, the pair devoted themselves to making HAY an institution. Rolf’s vision was a guiding force. “In Denmark, there are lots of products on the market designed by iconic designers. Buying an Arne Jacobsen or a Børge Mogensen is going to cost you, though. Our dream was to make things more affordable and democratic by creating an interior brand for everyone.”

From these humble origins, HAY has expanded internationally, with stores all over the world. Collaborating with big names ranging from legendary designers like George Sowden, co-founder of the Memphis Group, and the UK’s Jasper Morrison, renowned for his minimalist wall clock, to the Parisian sensation Ronan & Erwan Bouroullec and the duo Gam Fratesi, HAY has released one success after another. Creative Director of HAY Accessories Mette has been celebrated for her keen ability to forge partnerships that speak to the cultural moment. “HAY is held up by three pillars: architecture, art, and fashion. At the core of all of these is joy, the sense of fun and play that fashion brings.”
What does “modern clothing” mean today to Mette and Rolf, as discerning interpreters of Danish modernism?

“First off, sustainability is key,” says Rolf. “This means styles that have staying power. Clothes that have a story behind them.” Mette expanded on this sentiment. “Flexibility, playing around, is an intrinsic part of modern style. Like how the younger generation is using outdoor furniture indoors, inventing their own hybrids.”

HAY seeks to collaborate with a diverse range of creatives, transcending nation, generation, and genre. “A customer might be a girl of seventeen, or a kid who’s only ten. Our products aren’t just for wealthy people or adults. We create things younger people can afford. Attracting a wide range of ages is one of the things we’re proud to have in common with UNIQLO.”

Founded in 2002, HAY recently celebrated twenty years in business. Rolf and Mette founded HAY together and have also been partners for a quarter century. Self-taught design lovers, the pair devoted themselves to making HAY an institution. Rolf’s vision was a guiding force. “In Denmark, there are lots of products on the market designed by iconic designers. Buying an Arne Jacobsen or a Børge Mogensen is going to cost you, though. Our dream was to make things more affordable and democratic by creating an interior brand for everyone.”
From these humble origins, HAY has expanded internationally, with stores all over the world. Collaborating with big names ranging from legendary designers like George Sowden, co-founder of the Memphis Group, and the UK’s Jasper Morrison, renowned for his minimalist wall clock, to the Parisian sensation Ronan & Erwan Bouroullec and the duo Gam Fratesi, HAY has released one success after another. Creative Director of HAY Accessories Mette has been celebrated for her keen ability to forge partnerships that speak to the cultural moment.

“HAY is held up by three pillars: architecture, art, and fashion. At the core of all of these is joy, the sense of fun and play that fashion brings.”
What does “modern clothing” mean today to Mette and Rolf, as discerning interpreters of Danish modernism?
“First off, sustainability is key,” says Rolf. “This means styles that have staying power. Clothes that have a story behind them.” Mette expanded on this sentiment. “Flexibility, playing around, is an intrinsic part of modern style. Like how the younger generation is using outdoor furniture indoors, inventing their own hybrids.”
HAY seeks to collaborate with a diverse range of creatives, transcending nation, generation, and genre. “A customer might be a girl of seventeen, or a kid who’s only ten. Our products aren’t just for wealthy people or adults. We create things younger people can afford. Attracting a wide range of ages is one of the things we’re proud to have in common with UNIQLO.”

Mette and Rolf, in matching pleated pants, welcomed us at the entrance to HAY House. Since Mette favors a looser fit, she sometimes wears men’s items. Rolf is sporting a gradation look of blacks and grays.

(Upper left) Playful tableware made in collaboration with New York chef and artist Laila Gohar. (Upper right) The HAY House, the brand’s eye-catching flagship store, is located in a renovated eighteenth-century building. (Bottom) Even the elevators are colorful and full of life.

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