What makes a perfect pair of jeans? Well, it actually depends on who you ask.


Rachel Trachtenburg  is a drummer who marches to her own beat.  
She prefers her clothes to feel lived in—all the better for being a little frayed around the edges.
 In 2016 we opened the Denim Innovation Center in Los Angeles. With the city’s finishing facilities and the world’s best fabric manufacturers at our disposal, our designers are able to artfully distress and destroy a pair of jeans with its own unique character—imperfected to perfection.
Yuichi Hirose  is a 4th generation craftsman specializing in Edo Komon dyeing.  
He likes to maintain a balance of modernity and tradition in both his work and his style.