THE STORY BEHIND OUR CASHMERE
Nov 04, 2019 LifeWear
To ensure that everyone’s lives around the world are enriched by our clothes, we are committed to improving all aspects of our products, from function and quality to the type of materials and how they are made.
One of the most important parts of this process is mindfulness and care for the environment and the people who make our products.
Our cashmere range is one of our most popular collections, boasting jumpers and cardigans with an incredibly luxurious feel and 100% cashmere construction.
Much of the cashmere we use is collected during the Spring moulting season, when cashmere goats naturally shed their winter coat. The product is finer, lighter, softer and approximately three times stronger than other types of wool. Although, we don't typically refer to cashmere as 'wool', since it is the hair of a cashmere goat.
We have begun to implement this method of sourcing cashmere across many of our farms and will have completed a transition to only sourcing cashmere in this way by 2020.