Behind the Spring/Summer 2024 campaign: artist favourites

Behind the Spring/Summer 2024 campaign: artist favourites

In the artist's studio

For Spring/Summer 2024, UNIQLO and JW ANDERSON worked together to create a campaign inspired by mid-century British crafts like rug-making, weaving and furniture-making. To honour the deep historical context of the collection, Anderson and UNIQLO worked in collaboration with six London-based artists. From sculptors, to painters, to ceramists and designers, each artist was captured doing what they love, wearing what they love, all from the comfort of their own studios. We asked each artist about their favourite pieces from the collection.


Meet the artists


Jack Laver

Jack Laver is a London-based multimedia artist and musician. He experiments with ink, adhesive and resin as his primary materials. “My favourite point of this collection is the comfort," says Jack, "They feel like clothes I could work well in while in the studio.” His favourite item was the linen-blend trousers. “They mix smart and cosy styles perfectly."


Frances Wilks

Frances Wilks is an artist and art director, whose focus moves primarily between photography and painting. With her use of bright colours and recognisable symbols, Wilks creates a dialogue around societal norms, depicting darkness with a sweet tooth. “It's about feeling comfortable, confident as well as feeling like yourself,” Frances says of the collection. For her, the socks were what she gravitated toward most, “I think because of the attention to detail.”


Johannes Bosisio

Johannes Bosisio is a London-based artist whose work explores the urban landscape and its decay. Numerous key galleries and museums in cities such as London, Shanghai and Tokyo have featured Bosisio's work in the past. His favourite pieces from this collection are the combination of the blue striped top and wide blue trousers. “I think it's a great combination, and I like wearing wide, comfortable clothes."


Anna-Lena Krause

Anna-Lena Krause is a Berlin-born, multidisciplinary artist based in London. Krause works across various media – photography, sculpture, performance – and explores new ways to understand themes relating to our collective existence and perceptions.
Anna-Lena says she usually likes feminine, elegant looks that "complement or contrast each other." She appreciates the “subtle colours and mixed materials” of the collection, and she found herself pulled toward the blue dress the most because of its “effortlessness and its comfort.”


Chris Bramble and
Freya Bramble-Carter

Chris Bramble and Freya Bramble-Carter are a father-daughter ceramicist duo in London, running their own studio alongside their own respective art practices. Freya seeks to celebrate life with her work and creates pieces that are uplifting, and sometimes provocative, but always fun. Chris’ work evokes a warm, contemporary style, combining African forms and culture with modern techniques.
Freya says of the collection, “There is a looseness of play and a flirtability with a flick of striped confidence. I love the laid back vibe, totally an everyday me! I feel an ‘everything’s ok vibe’! I like the feeling of freedom when wearing the skirt in combination with one of the striped or collared T-shirts." Chris says his personal style is “simple and workman-suited as I spend most days in the studio—I need to feel comfy and flexible.” His favourite piece in the collection is the “the new white jacket, because of its style and how it enhanced my look. It made me feel great!”

About the collection

Using comfortable fabrics like linen, seersucker and slub cotton, the collection honours the past by creating a modern update on the everyday wardrobe. Pops of colour are layered over neutral palettes and create a contrast reminiscent of mid-century design titans. Accessories like the tote bag and the everyday sock come in bold painted stripes and patterns inspired by mid-century master weavers' colourful herringbone. These timeless classics marry form with function and provide the perfect twist.