Follow Roger Federer as he explores the world’s great cities, 24 hours at a time.
In this new video series, we join Roger Federer as he visits his favorite cities around the world. He’ll meet some surprising guests and tour interesting, unexpected places in each city. From Tokyo to New York and beyond, we’ll see how LifeWear makes Roger look great for every situation and every mood.
First stop: Tokyo
“One thing I love about Tokyo is how it combines the ancient and the very most modern in a way that feels very thoughtful.”
24 HOURS WITH ROGER IN TOKYO
What Roger Wore
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Trailer：24 Hours with Roger
Good Morning
Begin the day in cotton joggers, a cardigan and a white tee with the classic RF logo. Casual, comfortable morning wear.
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EP.01 KO-KYO RUN
On the Run
The pocketable UV protection parka over a DRY-EX tee, with Ultra Stretch DRY-EX joggers—a clean sporty look that really performs.
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EP.02 UENO TOSHO-GU SHRINE
At the Shrine
A 3-D Knit sweater over a long sleeve extra fine cotton broadcloth shirt, with Slim Fit jeans—a totally timeless classic.
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EP.05 NONBEI YOKO-CHO
On the Town
Layered in AIRism under a long sleeve Oxford shirt and a HEATTECH Blouson, matched with selvedge jeans. Warm, versatile and oh so stylish.
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EP.06 Savor at The SG Club
The Nightcap
Extra-fine cotton broadcloth shirt, mesh leather belt, cotton pique socks, AirSense pants and jacket. Easy sophistication that looks great anywhere.
Good Morning
Begin the day in cotton joggers, a cardigan and a white tee with the classic RF logo. Casual, comfortable morning wear.
On the Run
The pocketable UV protection parka over a DRY-EX tee, with Ultra Stretch DRY-EX joggers—a clean sporty look that really performs.
At the Shrine
A 3-D Knit sweater over a long sleeve extra fine cotton broadcloth shirt, with Slim Fit jeans—a totally timeless classic.
On the Town
Layered in AIRism under a long sleeve Oxford shirt and a HEATTECH Blouson, matched with selvedge jeans. Warm, versatile and oh so stylish.
The Nightcap
Extra-fine cotton broadcloth shirt, mesh leather belt, cotton pique socks, AirSense pants and jacket. Easy sophistication that looks great anywhere.
ITEMS FROM THIS LOOK
24 HOURS WITH ROGER IN TOKYO
Where Roger Went
24 HOURS WITH ROGER IN TOKYO
Where Roger Went
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7:00 AM:
Morning at the Edition Hotel
Edition Hotel
Designed by multi-award winning Tokyo architect Kengo Kuma, the Edition Hotel is beauty and sophistication nestled in the heart of the city, steps from many of its most famous attractions, and with a stunning view of the Tokyo Tower.
FULL DESCRIPTION -
9:00 AM:
A run around Ko-kyo Palace
KO-KYO RUN
The palace, built on the site of the old Edo castle, is the residence of Japan’s Imperial Family, with grounds, covering more than a square kilometer, that contain many beautiful gardens. The East Gardens and Kitanomaru Park are open to the public. The remaining gardens are only open twice a year, for the New Year’s greeting and the Emperor’s Birthday. Or take a scheduled tour!
FULL DESCRIPTION -
11:00 AM:
To the Ueno Tosho-gu Shrine
UENO TOSHO-GU SHRINE
This beautiful, lavishly decorated shrine comprises more than a dozen buildings, including a stunning five-level pagoda. Gold leaf and intricate carving abound. Amongst the ancient elements of both Buddhist and Shinto design, is a meditation pavilion in front of a stunning 600-year-old tree—a beacon of contemporary design by Hiroshi Nakamura & NAP Design Office. At Ueno Toshu-Gu, the ancient and the modern co-exist beautifully.
FULL DESCRIPTION -
3:00 PM:
A visit to Nanzuka Underground
NANZUKA UNDERGROUND
Once housed in a humble underground space, Nanzuka Underground now occupies two floors in the trendy Urahara district. The contemporary art gallery has often served to reintroduce the public to artists of the post-war period, as well as being a launching pad for a new generation of Japanese artists such as Ryuichi Ohira, Haroshi, and Hajime Sorayama.
FULL DESCRIPTION -
5:00 PM:
THE TOKYO TOILET Project
THE TOKYO TOILET Project
The Transparent Toilet in Tokyo’s Haru-no-Ogawa Community park is just one of a series of groundbreaking public restrooms of THE TOKYO TOILET Project. While public facilities are often an afterthought, this project seeks to make these structures as delightful as they are necessary, through collaboration with top designers, architects and creators from around the world, like Shige ru Ban and Marc Newson.
FULL DESCRIPTION -
6:00 PM:
Nonbei Yoko-cho for dinner
NONBEI YOKO-CHO
This Yoko-Cho, or alleyway, just steps from bustling Shibuya, is filled with small bars and izakayas, like Nadaichi. Because most establishments here are quite tiny, it’s best to visit in a small group. Many places will serve an appetizer at a small cost when you first arrive—think of it as a seating fee. The dishes tend to be small; it’s a fun way to sample all sorts of things.
FULL DESCRIPTION -
8:00 PM:
A night cap at Savor
Savor at The SG Club
SG stands for Sip and Guzzle, the names of the two main bars that make up this award-winning destination created by Shingo Gokan, the wunderkind of the modern cocktail. At Guzzle the drinks are made to be, well, guzzled, Downstairs at Sip, the cocktails are more complex and refined. And what about Savor? This exclusive bar on the second floor, is a blend of Japanese influences and Cuban inspirations.
FULL DESCRIPTION
Edition Hotel
KO-KYO RUN
UENO TOSHO-GU SHRINE
NANZUKA UNDERGROUND
THE TOKYO TOILET Project
NONBEI YOKO-CHO
Savor at The SG Club
Edition Hotel
Designed by multi-award winning Tokyo architect Kengo Kuma, the Edition Hotel is beauty and sophistication nestled in the heart of the city, steps from many of its most famous attractions, and with a stunning view of the Tokyo Tower.
KO-KYO RUN
The palace, built on the site of the old Edo castle, is the residence of Japan’s Imperial Family, with grounds, covering more than a square kilometer, that contain many beautiful gardens. The East Gardens and Kitanomaru Park are open to the public. The remaining gardens are only open twice a year, for the New Year’s greeting and the Emperor’s Birthday. Or take a scheduled tour!
UENO TOSHO-GU SHRINE
This beautiful, lavishly decorated shrine comprises more than a dozen buildings, including a stunning five-level pagoda. Gold leaf and intricate carving abound. Amongst the ancient elements of both Buddhist and Shinto design, is a meditation pavilion in front of a stunning 600-year-old tree—a beacon of contemporary design by Hiroshi Nakamura & NAP Design Office. At Ueno Toshu-Gu, the ancient and the modern co-exist beautifully.
NANZUKA UNDERGROUND
Once housed in a humble underground space, Nanzuka Underground now occupies two floors in the trendy Urahara district. The contemporary art gallery has often served to reintroduce the public to artists of the post-war period, as well as being a launching pad for a new generation of Japanese artists such as Ryuichi Ohira, Haroshi, and Hajime Sorayama.
THE TOKYO TOILET Project
The Transparent Toilet in Tokyo’s Haru-no-Ogawa Community park is just one of a series of groundbreaking public restrooms of THE TOKYO TOILET Project. While public facilities are often an afterthought, this project seeks to make these structures as delightful as they are necessary, through collaboration with top designers, architects and creators from around the world, like Shige ru Ban and Marc Newson.
NONBEI YOKO-CHO
This Yoko-Cho, or alleyway, just steps from bustling Shibuya, is filled with small bars and izakayas, like Nadaichi. Because most establishments here are quite tiny, it’s best to visit in a small group. Many places will serve an appetizer at a small cost when you first arrive—think of it as a seating fee. The dishes tend to be small; it’s a fun way to sample all sorts of things.
Savor at The SG Club
SG stands for Sip and Guzzle, the names of the two main bars that make up this award-winning destination created by Shingo Gokan, the wunderkind of the modern cocktail. At Guzzle the drinks are made to be, well, guzzled, Downstairs at Sip, the cocktails are more complex and refined. And what about Savor? This exclusive bar on the second floor, is a blend of Japanese influences and Cuban inspirations.
All Locations
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Edition Hotel
7:00 AM
Designed by multi-award winning Tokyo architect Kengo Kuma, the Edition Hotel is beauty and sophistication nestled in the heart of the city, steps from many of its most famous attractions, and with a stunning view of the Tokyo Tower.
FULL DESCRIPTION -
KO-KYO RUN
9:00 AM
The palace, built on the site of the old Edo castle, is the residence of Japan’s Imperial Family, with grounds, covering more than a square kilometer, that contain many beautiful gardens. The East Gardens and Kitanomaru Park are open to the public. The remaining gardens are only open twice a year, for the New Year’s greeting and the Emperor’s Birthday. Or take a scheduled tour!
FULL DESCRIPTION -
UENO TOSHO-GU SHRINE
11:00 AM
This beautiful, lavishly decorated shrine comprises more than a dozen buildings, including a stunning five-level pagoda. Gold leaf and intricate carving abound. Amongst the ancient elements of both Buddhist and Shinto design, is a meditation pavilion in front of a stunning 600-year-old tree—a beacon of contemporary design by Hiroshi Nakamura & NAP Design Office. At Ueno Toshu-Gu, the ancient and the modern co-exist beautifully.
FULL DESCRIPTION -
NANZUKA UNDERGROUND
3:00 PM
Once housed in a humble underground space, Nanzuka Underground now occupies two floors in the trendy Urahara district. The contemporary art gallery has often served to reintroduce the public to artists of the post-war period, as well as being a launching pad for a new generation of Japanese artists such as Ryuichi Ohira, Haroshi, and Hajime Sorayama.
FULL DESCRIPTION -
THE TOKYO TOILET Project
5:00 PM
The Transparent Toilet in Tokyo’s Haru-no-Ogawa Community park is just one of a series of groundbreaking public restrooms of THE TOKYO TOILET Project. While public facilities are often an afterthought, this project seeks to make these structures as delightful as they are necessary, through collaboration with top designers, architects and creators from around the world, like Shige ru Ban and Marc Newson.
FULL DESCRIPTION -
NONBEI YOKO-CHO
6:00 PM
This Yoko-Cho, or alleyway, just steps from bustling Shibuya, is filled with small bars and izakayas, like Nadaichi. Because most establishments here are quite tiny, it’s best to visit in a small group. Many places will serve an appetizer at a small cost when you first arrive—think of it as a seating fee. The dishes tend to be small; it’s a fun way to sample all sorts of things.
FULL DESCRIPTION -
Savor at The SG Club
8:00 PM
SG stands for Sip and Guzzle, the names of the two main bars that make up this award-winning destination created by Shingo Gokan, the wunderkind of the modern cocktail. At Guzzle the drinks are made to be, well, guzzled, Downstairs at Sip, the cocktails are more complex and refined. And what about Savor? This exclusive bar on the second floor, is a blend of Japanese influences and Cuban inspirations.
FULL DESCRIPTION
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Around the World
with Roger Federer
Around the World with Roger Federer is a global event series exploring the intersection of culture, fashion, sport and philanthropy, uniting all sorts of people in the name of global community and the next generation.
