Simple, made better.

We believe that clothing has the power to improve our lives.
It's why we infuse originality and ingenuity into our materials, sewing, design - and every aspect of the clothes we make.
We continually update our everyday basics for constant improvement.
Our goal is to create the perfect clothes for life's needs.

AirSense separates

Outerwear

Outstandingly light and comfortable.

AirSense Jacket

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Ultra Light Down Jacket

Outerwear

Surprisingly light. Incredibly warm.

Ultra Light Down Jacket

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Blouse

Shirts & blouses

Bring a sense of quality to your daily life.

Blouse

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Super Non-Iron Shirt

Shirts & blouses

100% cotton. 0% ironing.

Super Non-Iron Shirt

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Oxford Shirt

Shirts & blouses

Cleverly designed for casual style.

Oxford Shirt

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DRY Piqué Polo Shirt

T-shirts & polo shirts

Constantly evolving the classic polo shirt.

DRY Piqué Polo Shirt

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AIRism Cotton Oversized Crew Neck T-shirt

T-shirts & polo shirts

The new standard for T-shirts.

AIRism Cotton Oversized Crew Neck T-shirt

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Uniqlo U Crew Neck T-Shirt

T-shirts & polo shirts

Our pursuit of the perfect T-shirt.

Uniqlo U Crew Neck T-Shirt

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Supima Cotton Crew Neck T-Shirt

T-shirts & polo shirts

Bringing out the best in the material.

Supima Cotton Crew Neck T-Shirt

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Extra Fine Merino Crew Neck Jumper

Knitwear & sweats

The luxurious lustre of ultra-fine fibres.

Extra Fine Merino Crew Neck Jumper

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AirSense separates

Trousers

Outstandingly light and comfortable.

AirSense Trousers

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Smart Ankle Length Trousers

Trousers

All-in-one style and comfort.

Smart Ankle Length Trousers

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Ultra Stretch Leggings

Trousers

Every detail makes for a beautiful silhouette.

Ultra Stretch Leggings

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HEATTECH Pile Lined Joggers

Trousers

Joggers that take warmth seriously.

HEATTECH Pile Lined Joggers

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AIRism Ultra Seamless Boxer Briefs

Underwear & accessories

So comfortable, you forget you're wearing them.

AIRism Ultra Seamless Boxer Briefs

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Socks

Underwear & accessories

Even the smallest product deserves the highest quality.

Socks

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Fabric

The secret to comfortable fabric

Story list
Airy wear that stays warm.
Flexible yet opaque.
A tough three-ply yarn.
Your skin knows what's best for you.
The world's finest 1% quality, for everyday wear.
We reimagined the fabric in pursuit of the perfect leggings.
Perfected from front to back.

Design

A big commitment to the small details

Story list
Sewn beautifully on the inside, too.
Attention to detail, down to the millimetre.
100 iterations later... we found the answer.
Made with three layers of resin for a lustrous sheen.
The collar is the first impression.
The difference is in the collar.
No seams. No band around your waist. No tags.

Colour

In pursuit of the perfect colours

Story list
A constantly evolving palette.
Vivid tones for a wide range of colours.
Gorgeous colours born from fine yarn.
50 colours and a recipe for each.

Function

Innovative functionality to make life more comfortable

Story list
A suit that dries while you sleep.
So light, you’ll forget you’re wearing it.
Resistant to wrinkling, developed from the yarn up.
Effortless and beautiful.
There's a secret behind that cool, dry comfort.
100% easycare, 100% wool.
Beauty with ease of care.
A beautiful silhouette that stays beautiful.
Anti-odour thread.

Production

Manufacturing without compromise

Story list
A good shirt starts with good cotton.
It takes time and effort to make an easycare shirt.
Boxer briefs made without using a single stitch.
To be worn 365 days a year.

Interviews

In the words of designers and customers

Story list
Adam Scott's commitment to the development of AirSense
Ayumu Hirano’s styling tips
The comfort that captivated Shingo Kunieda.
Supporting Ayumu Hirano, every step of the way.

Find stories by product

Outerwear

Shirts & blouses

T-shirts & polo shirts

Knitwear & sweats

Trousers

Underwear & accessories

Our masterpieces

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