Designer Interview

Designer Interview

The Fall/Winter 2023 collection is a continuation of last season’s inspiration, a modern interpretation of British prep style and the traditional style of British universities. What inspired this theme, and how did you interpret it into LifeWear?

Over the last two seasons, we’ve been looking at this idea of British heritage style and vintage university-inspired dressing, but then blending it with more modern elements and technical materials. There’s also the element of exploring the countryside or coastal wardrobe essentials. I really like this idea of taking something classic or traditional but giving it a twist in an unexpected way.


Can you tell us about the new silhouettes, patterns, and techniques* you explored in this collection?

Through working with the Uniqlo team, who have incredible capabilities with technical fabrications, we continue to grow the UNIQLO and JW ANDERSON wardrobe and adapt to incorporate these materials within our signature design elements. This season, we’ve continued to work with HEATTECH for the socks. Also, we further worked with knitwear pieces constructed from Uniqlo’s top noted souffle yarn.

Knitwear has a big focus in this collection. What is special about the knitwear this season?

There’s a very seasonal colour palette for this collection’s knitwear, including some of the classic jumper silhouettes that we’ve re-imagined with more playful animal-inspired elements.

What was the inspiration behind incorporating adorable animal motifs like sheep, squirrels, owls, and snails into the collection?

Since the idea of British travels were an inspiration for this collection, we wanted to include the types of animals that you would typically encounter within the natural British landscape. We incorporated these motifs into some of the pieces, whether through the printed knits or the collection’s signature socks.

What are your favorite pieces in the collection, and how would you style them?

One my favourite items is the oversized trench. It comes in the print, which is a more traditional check, so we wanted to modernize it with a slightly oversized fit. It’s perfect to wear over a cozy knit or a tailored shirt as a transitional piece. There’s also the wool blend duffle coat with the toggles, which is a classic piece but with a more unexpected shape.


The shoot is about a group of friends from university who go on a weekend trip. Do you have any recommendations for a great weekend escape in Britain? How do you like to spend your weekends?

I like to visit the British seaside and countryside when I can, especially staying at my home in Norfolk on the coast. It’s a great place to go on walks. It’s slower and serene, so it gives space to think. I always find it very inspiring.