Roger Federer and UNIQLO Join Together in Seoul to Host READY, SET, SEOUL event through Around the World with Roger Federer series
Celebration of Tennis, Art, and Culture Comes Alive in Seoul
Oct 21, 2025
AMBASSADOR
The Around the World with Roger Federer series is part of UNIQLO's ongoing Next Generation Development Program, a global initiative designed to foster creativity and opportunity for young people in major capitals around the world. The event took place within the grounds of The Shilla Seoul, a venue that blends contemporary design with traditional patterns and style.
This time, the event was held under the theme "READY, SET, SEOUL," with a special focus on inspiring the next generation with tennis, art, and culture. The Around the World with Roger Federer event presented new inspiration for young players through special artworks and featured a diverse program—including a performance by HOOK, a leading dance crew representing K-Culture.
During the tennis coaching session, young players practiced on a specially prepared tennis court and received direct guidance from Roger Federer. Session participants and courtside fans alike enjoyed the invaluable opportunity to learn first-hand from one of the most legendary players in the history of the sport.
In addition to the coaching session, juniors had a once-in-a-lifetime opportunity to interact with the tennis legend in conversation. A lively Q&A session saw Federer explain what it takes to be successful at tennis, and life, as a professional athlete and community leader. Federer said, "Seoul is one of the most dynamic cities in the world. It was a pleasure to meet some of my fans here for UNIQLO's Around the World series. Young people are our future, and having the chance to share the court with them was a very special experience. I hope they came away feeling as inspired as I did from our time together."
Underscoring the convergence of art, tennis and culture, KAWS commented, "As UNIQLO's Artist In Residence, it was a great opportunity to design the tennis court together with the talented Korean artist Sera Yong. I hope the combination of art and sport was able to inspire the participants and encourage them to follow their interests and passions."
John C Jay, President of Global Creative at UNIQLO parent company, Fast Retailing, wrapped up a memorable event saying, "’READY, SET , SEOUL’ is one of UNIQLO’s most dynamic brand experiences. The city of Seoul is a top priority because its culture and people represent a dynamic new definition of global creativity. Here, art, style, fashion and tennis merge in a way that celebrates UNIQLO’s spirit of LifeWear, which is Made for All. This special gathering is not about sport itself but also about inspiring innovation and community."
The event in Seoul marks the fourth installment of UNIQLO’s Around the World with Roger Federer global event series, following the previous iteration in Paris in 2024. For further information on Around the World with Roger Federer, please visit:
www.uniqlo.com/eu/en/contents/feature/RogerFederer/AroundtheWorldwithRogerFederer/
#####
About the UNIQLO Next Generation Development Program
The UNIQLO Next Generation Development Program, launched in November 2022, is a framework for a wide range of initiatives and programs aimed at young people, conducted in collaboration with UNIQLO Global Brand Ambassadors, top-ranked global athletes, and various sports-related and other organizations. Through interaction with leading athletes at the top of their fields, young people receive advice for living powerful, forward-looking lives, while participating in social programs that combine sports coaching with lessons on sustainability that will allow them to become the leaders for a sustainable future.
TOP