UNIQLO is proud to announce a new collaboration with Mame Kurogouchi, a Japanese womenswear brand gaining worldwide recognition for its exquisite designs featuring artistry and intricately constructed details. Combining designs that enhance the curves of a woman’s body with UNIQLO's leading technology and innovation to create ultimate comfort, the new collection features items that transition seamlessly from gentle innerwear to stylish clothing.
Witnessing the world transform over the past year, Mame Kurogouchi designer Maiko Kurogouchi saw a dramatic shift in women’s wardrobes, and what women wish for and expect from undergarments. A long-time admirer of UNIQLO's comfortable and functional innerwear, she imagined how beautiful design elements might further enhance women’s relationships with the most intimate garments in their closets.
Combining Mame Kurogouchi’s elegant designs with UNIQLO's innovative technology, which developed the revolutionary AIRism fabric, this collection achieves the perfect balance of beauty and comfort - not compromising one for the other. Featuring a soothing colour palette inspired by the natural skin tones of women all over the world, women are encouraged to style the items freely, letting go of existing norms and standards. In this collection, every woman stands front and centre.
Because we believe the smallest comforts and beauty in our day add up and eventually lead to big changes, we hope the new UNIQLO and Mame Kurogouchi Collection will add light to your world, from the inside out.