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Proof of the Work

We successfully completed the assignment from Peggy, where we had to gather 2,000 books for her client’s bookcase.

The client organized a party where he invited many guests to his new home and showcased the interior, the bookcase, and the books.

“So you have Rimbaud’s ‘Une saison en enfer’ and the rare photo collection by Edward Weston, ‘Leaves of Grass’ and next to it is the book of zen by Daisetsu Suzuki, which sits next to the first edition of ‘On the Road’ by Jack Kerouac. With rare poetry collections by Ezra Pound and T.S. Elliot and the first edition of the ‘The Hobbit’ as well as the New Yorker short stories by O. Henry. What an amazing collection! I want to take this whole bookcase home myself.”

Apparently, one famous poet perused through the case and left this comment.

“To tell you the truth, I didn’t gather these books myself, but I had two young book dealers who scoured across New York to compile this collection for me. They are the ones with the good taste. I will make it a point to go through each of them so that they won’t end up being just décor.”

Peggy happily shared this episode about how the client made a speech to honor both Jack and I. It made the evening so delightful as the guests were inspired by the client’s refreshing humility.

A few days later, Jack and I received a message and a special bonus from the client himself.

“Thank you for the wonderful books. I will take good care of these books as they are my new friends for life. I am deeply grateful and have respect for your work. Thanks again.”

We decided to use the bonus to rent out a restaurant in Little Italy where we invited all the antique bookstore owners, collectors, and book hunters who helped us on this assignment for a night of feast and wines.

Proof of the Work image

At the party, we revealed to everyone about how we added a bit of something to all the 2,000 books collected.

We actually put a tiny “YJ&CO” stamp inside corner of the front cover which stood for me, Jack and friends, a symbol of this team effort. We asked them that should they find such a book on the market to immediately take hold of it for keeps. We handed out the list of the 2000 books.

“Well done. The client may have purchased the books, but we are the ones that collected them. I don’t think it’s possible to gather 2,000 in such a tasteful collection, and it was an assignment only we could have pulled off. The value of those books is now definitely higher with such a stamp! In fact, this list is an item of rarity,” said one book hunter.

“Yeah, it’s pretty impossible to gather such an ensemble, ever…” said a veteran antique bookshop owner of 40 years.

“Let’s toast!”

We enjoyed the rest of the night eating and drinking, basking in the joy and the glory of the feat achieved together.

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The finest linen shirt

This is the 100% linen shirt filled with UNIQLO’s dedication to quality and detail. We asked the top linen producer in Normandy, France, the region known for premium linen. From fabric spinning to pattern making to the sewing, every process involved in shirt-making was undertaken in partnership with a Chinese company we trust.

This is because we want to provide authentic linen shirts to as many customers as possible. The UNIQLO partnership in France and China has made this quality and cost possible.

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Premium Linen Shirt

This is because we want to provide authentic linen shirts to as many customers as possible. The UNIQLO partnership in France and China has made this quality and cost possible.

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At the donut shop in the morning

“So, what now?” said Jack.

“You are now officially a full-fledged book hunter with friends and collector clients in the city. You have the assignments from Peggy. You can probably do this book work without me, right?”

Jack and I talked as we walked up Broadway from Little Italy.

“Yes, since coming to New York, I met you and you have taught me so much through this work, and they were all lessons not limited to book hunting but ones that can be said for any work. The main thing I learned is that it’s all about human connections and communication. So what is communication? It’s about love to others. Work is about helping people with their problems, which is about deeply understanding their emotions. That’s what I learned in New York, I think,” I rambled on as though to be speaking to myself.

“That’s right. I think you’ve nailed a very important point. Now it’s about how you can nurture that seed of realization so that it flowers. Give it a good thought and that will probably be your vision, I’m sure of it.”

As the sky slowly took on the morning glow,
Jack spoke while looking up.

“By the way, I like that linen shirt you have on today. I so love that crease linen shirts take on the second day when it adapts to your body. This one’s on its second day, am I right?”

“Jack, what are you talking about? I got this shirt from you! It was yours,” I said laughing.

“Oh, well, any piece of clothing would look different on others. This one looks better on you,” said Jack.

“So about this vision, I’m going to see Asha from the Coffee Shop tomorrow. She’s also searching for her vision and I have this inkling that our visions may overlap.”

“Asha’s a nice girl. You don’t find many as pure as she is. You two live in the same world, so I’m sure a new possibility will open up for you guys,” replied Jack.

“But I need to fly back to Japan for now. I’ve been selfishly traveling for some time, so I want to go home and do something for my parents. I may be able to use my experience here in Japan. And someday, I will definitely come back to New York.”

“You know my routine now, so you’ll know where to find me the next time you are in New York,” said Jack laughing.

At the donut shop in the morning image

“Ok, let’s grab a warm cup of coffee and go home.”

We stepped into the donut shop, the place where we first had our coffee. The donut shop in the morning hours was filled with the sweet smell of the freshly-fried donuts.

We placed the order, sat at the counter, and just enjoyed the moment without a word.

“I guess this is where we say goodbye…”

With both elbows on the counter, Jack said, holding a mug with both his hands.

I said, “I guess so.”

End of Part One

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The Ultimate Wear and Joy

We introduced an air tumbler process where we give fabric a soft texture by feeding air during production. We’ve hand-removed the nap (balls of thread) that always appear on the surface of linen fabric.

We’ve also been particular about the color. 13 solid colors and 6 colors of stripes and checks are now available in this design. Enjoy the rich variety, all made selecting the best dyeing method from thread-dyeing and uneven dyeing to piece dying.

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Premium Linen Shirt

We’ve also been particular about the color. 13 solid colors and 6 colors of stripes and checks are now available in this design. Enjoy the rich variety, all made selecting the best dyeing method from thread-dyeing and uneven dyeing to piece dying.

The texture of this linen
makes you want to enjoy
it not just during summer
but all year long.

Yataro Matsuura
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038MENPREMIUM
LINEN
LONG-SLEEVE
SHIRT
$29.90
LifeWear Story 100
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What is “LifeWear story 100?”

At UNIQLO,
there exist these lines of clothes
which has remained for many years,
trend-neutral
yet never dated.
Out of the line-ups,
they are the unsung presence,
sitting quietly behind in TV ads.

Yet, they are the culmination
of the years of passion and devotion,
where UNIQLO sought to pursue
more comfort,
more durability, and
more quality.

They give shape and gravitas
to what and who UNIQLO is,
and what UNIQLO continues
to nurture with great care.

To go beyond yesterday,
to reach higher tomorrow.

When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.

What is a rich quality
lifestyle?
How is such a quality day spent?
What does happiness mean to you…

And you will find yourself
surprised to discover that such
piece of clothing has existed.

What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute
LifeWear?

Here, we go deep into
the root of LifeWear,
to know
and to tell.
And I hope to write
stories that revolve
around LifeWear and myself.

LifeWear story 100 will be
a story about a journey with me and LifeWear.

Yataro Matsuura

Yataro Matsuura
Yataro Matsuura

Essayist, editor. Born 1965 in Tokyo.
For nine years from 2005, under the leadership of the founder, Shizuko Ohashi, he was the chief editor for the magazine, “Kurashi no Techo.” Since, he launched an online media site, “Kurashi no Kihon.” Currently, sits as a director for Oishii Kenko Ltd. Recognized for his eye for style and experience in presenting ideas for quality lifestyle. Regularly writes in his columns in newspapers and magazines. Has penned numerous best-sellers including “Kyo mo Teinei ni” and “Shigoto no Kihon Kurashi no Kihon 100.” Hosts a radio program on NHK Radio 1, “Karen Style.”

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