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Slim-Fit Chino Pants

Slim-Fit Chino Pants

My First Customer

I stopped by this secondhand bookstore that specializes in rare books, which was this room in a building on the Upper East Side. To prevent damage to the books, they don’t put the heat on and instead pass out blankets and down jackets to customers who come here to enjoy their blissful encounter with the rare collection.

The owner/shopkeeper is a petite woman who will not approach the customers but answer questions when presented and just keeps at her job of assessing the tower of books on her desk.

Most of the customers were in their 40s to 60s, all well-dressed, probably doctors, lawyers, and business owners. Among them was this man with this round, tortoiseshell pair of glasses, most likely working in the creative field. He was sitting on this sofa and carefully studying a photo book.

Curious to know which one, I pretended to be searching for a book and got closer to take a peek. It was Day of Paris by Andre Kertesz.

Noticing my stare, the gentleman looked up from the book, smiled with a silent greeting to which I responded with a shy hello, slightly raising my right hand. As the seat next to him was open, I asked if I can join him to which he said, “Certainly.”

“It’s my first time here and I’m still trying to find my way around…”
“Well, there is no rule here. Just remember to say, ‘See you later’ to her as you leave. If you go without a word, you’ll never be let in,” he said with a smile.

“Thank you for that. Say, is that photo book a rare title?”

“It’s known to be one of the rare titles. This is the first edition that Andre Kertesz published back in 1945. When he was moving from France to America, he brought with him, like a treasure, these select photos which he had shot over many years in Paris. He showed them to his friend, Alexey Brodovitch, then-art director at Harper’s Bazaar who was inspired by these shots and volunteered to direct the book. So that’s how this photo book came about and the price is… $2,500.”

There are no other photos that truly capture the beauty of good ol’ Paris down to such detail, a testament of his love for the city, the man continued.

My First Customer image

There it is again, the name, Alexey Brodovitch!

“So you collect photo books then?”

“I work in fashion and I just love photography. Over the years, I’ve been collecting rare photo and art books.”
“So what do you collect?” he asked.

“My job is to find books for others, a freelance book hunter, you may say. I just started so I’ve got much learning to do still, so that’s why I come to antique book stores like this, to learn,” I responded.

“I see. People who start up a conversation in a place like this tend to be a book hunter or a dealer, but they always hide who they are. But you were upfront with me from the beginning which I appreciate. My name is Ken, good to make your acquaintance. So will you find a book for me?” he continued.

Slim-Fit Chino Pants

Sophisticated quality

Premium chino fabric is the king of casual. UNIQLO chinos have a particular premium texture made by adding a raised surface to a fine, dense woven fabric. By adding 20% stretch, they are outstandingly easy of wear.

The quality is seen at every detail, from the AMF stitching, the kind used on tailor-made suits, used on the front side pockets, to the extra fabric on the inside of the pocket openings for taking your hands in and out.

Slim-Fit Chino Pants
Slim-Fit Chino Pants

The quality is seen at every detail, from the AMF stitching, the kind used on tailor-made suits, used on the front side pockets, to the extra fabric on the inside of the pocket openings for taking your hands in and out.

Slim-Fit Chino Pants

The first thing on a job is…

“Of course! If you can tell me which one you are looking for.”

“I’m looking for this photo book by Brodovitch titled Ballet. Published in 1945, it was a collection he took of the ballet scene in the 1930s when ballet dancers were budding across the world. Designed by the man himself, it is a rare title. I would love for you to find it,” said Ken.

“I understand. If I find it, how much will you buy it for?”
“With the cover case, $7,000 cash. Please do find it. Call me any time on this number.” And he gave me his card and reached out his hand to shake mine.

Obviously, Ken must have asked other book hunters to find Ballet.
“I’m going to find this in the best condition, at the lowest price, and faster than anyone!” I thought to myself. At that moment, I felt like I’ve just joined the race against all book hunters in New York.

“And just to let you know, there is no stock at this store. There’s a want-it list where probably over 10 people have their names on so even if it comes in, it would never sit on the shelves. By the way, I’m one of the names on the list,” laughed Ken.

That means it would be quite a miracle to find Ballet, even if I go through all the antique book stores in New York. So how can I beat all other battle-hardened book hunters to find such a rare title…? I told him, “I will find it,” so how could I do this?

If I can’t find places that sell it, I just have to find the person who has it, so I thought.

I phoned Jack and told him how I came to this search for Ballet and asked for his advice.

“First of all, you need to see it first-hand, what kind of book Ballet is, know it inside out. The key to finding a book is always inside the book. So you have to find the actual book first,” said Jack.

The first thing on a job is…

“So where can I get my hands on such a rare title?”
“That you need to come up with on your own. You can’t rely on others for that. You always have to start by thinking for yourself. Do your research. Then act on it. And repeat the process. Keep at it,” said Jack and gave me that word of support.

So, think on my own first. The key is always inside the book. Again, he taught me an important lesson. Thank you, Jack.

“Oh, one more word of advice. If you’re going to handle a book worth $7,000, it doesn’t have to be expensive, but you have to dress the part or you won’t gain their confidence. A cleanly pressed shirt, a proper pair of trousers. Sometimes looks or how you dress can make or break a chance for you, so you better watch out,” said Jack.

The next morning, I carefully ironed a freshly washed shirt. I pulled on a slim-fit pair of chinos and felt all ready.

The first rule of this job is to dress the part, I told myself.

Ok, this is the start of my day at work.

Slim-Fit Chino Pants

Pursuit of the Silhouette

By adopting a trouser pattern, which originated in England, we have perfected a clean and beautiful slim-fit silhouette with no bagginess from knee to the hems.

From this season, we’ve improved the wash treatment, adding supple smoothness to the fabric as well as a fine washed tone that brings out the fine overall form. These are the optimal pair, perfect as a new standard in a business scene as well as the base piece for a clean casual look.

Slim-Fit Chino Pants
Slim-Fit Chino Pants

From this season, we’ve improved the wash treatment, adding supple smoothness to the fabric as well as a fine washed tone that brings out the fine overall form. These are the optimal pair, perfect as a new standard in a business scene as well as the base piece for a clean casual look.

It’s the best
because it’s slim-fit.
It goes well,
whatever the kind of style.

Yataro Matsuura
Slim-Fit Chino Pants
025MENSLIM-FITCHINO FLAT
FRONT PANTS
$39.90
LifeWear Story 100
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What is “LifeWear story 100?”

At UNIQLO,
there exist these lines of clothes
which has remained for many years,
trend-neutral
yet never dated.
Out of the line-ups,
they are the unsung presence,
sitting quietly behind in TV ads.

Yet, they are the culmination
of the years of passion and devotion,
where UNIQLO sought to pursue
more comfort,
more durability, and
more quality.

They give shape and gravitas
to what and who UNIQLO is,
and what UNIQLO continues
to nurture with great care.

To go beyond yesterday,
to reach higher tomorrow.

When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.

What is a rich quality
lifestyle?
How is such a quality day spent?
What does happiness mean to you…

And you will find yourself
surprised to discover that such
piece of clothing has existed.

What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute
LifeWear?

Here, we go deep into
the root of LifeWear,
to know
and to tell.
And I hope to write
stories that revolve
around LifeWear and myself.

LifeWear story 100 will be
a story about a journey with me and LifeWear.

Yataro Matsuura

Yataro Matsuura
Yataro Matsuura

Essayist, editor. Born 1965 in Tokyo.
For nine years from 2005, under the leadership of the founder, Shizuko Ohashi, he was the chief editor for the magazine, “Kurashi no Techo.” Since, he launched an online media site, “Kurashi no Kihon.” Currently, sits as a director for Oishii Kenko Ltd. Recognized for his eye for style and experience in presenting ideas for quality lifestyle. Regularly writes in his columns in newspapers and magazines. Has penned numerous best-sellers including “Kyo mo Teinei ni” and “Shigoto no Kihon Kurashi no Kihon 100.” Hosts a radio program on NHK Radio 1, “Karen Style.”

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