about100

Ultra Light Down Compact Jacket

Ultra Light Down Compact Jacket

Setting the Priorities

Whenever I’m about to set out to do something new, I always recall the conversation I had with this Japanese gentleman whom I met on my flight from San Francisco to New York.

“What do you need to do to succeed?”

He looked so classy and wise, and given I was a ball of confusion, I seized this chance to ask him questions left and right.

“We all have different definitions of success. For me, it’s not so much about success, but about accomplishments. It’s not easy and in fact, you don’t really finish achieving. But what’s important is your strive to achieve something. As you continue, you do have some results, but I don’t believe they define success. It’s about keeping at it to sustain that status, and scaling it. That, I think, is what defines success, for me.”

I wrote down his every word and made it my mission to correctly understand it.

“You know, your question is very interesting. You should ask it to as many people as possible. And as you work, live, and build your life experience, you’ll start to assess whose word rings true to you the most. As you do, you start to think about yourself and then you will come to your own conclusion.”

He really took the time to explain this to me well. 

“This must be some kind of fate. It’s something important to me as well. I’m trying to learn about it so let me try to explain how I see it.”

And he took out a notebook from his bag and wrote, “List of Priorities.”

Setting the Priorities image

“Whatever you do, whatever happens, you always have to think about priorities. Whether you can set the right priorities become the key. What are you supposed to be doing now? What should you be learning now? What to know? Who to meet? Where to go? There are millions of things you want to do, but whether you can list them up and set the right priorities… I think this is the fundamental of all things.”

“Listing and prioritizing…?”

“Yeah, so even at this very moment, what should you be doing now? You are subconsciously setting the priorities. Do you sleep on this flight and get your rest? Or do you read a book and try to learn? Or think about the plan for the next day, etc.”

He took a sip of coffee from the paper cup and said, “I think a person’s life is controlled by their priorities…”

Ultra Light Down Compact Jacket

The Ultimate Inner Down

By popular demand, we rolled Ultra Light Compact Down items out in every UNIQLO store during the 2017 autumn/winter season. We’ve updated the structure around the hips for a slim and clean silhouette while still allowing mobility. The front and the pocket are finished with topstitching for a sophisticated design.

A loop on the inner left side allows you to hang the portable pouch inside. When the temperature varies greatly between day and night, when you are outdoors, or perhaps for travel, this compact jacket is always ready to give you warmth packed with the results of our pursuit of a functional inner down.

Ultra Light Down Compact Jacket
Ultra Light Down Compact Jacket

A loop on the inner left side allows you to hang the portable pouch inside. When the temperature varies greatly between day and night, when you are outdoors, or perhaps for travel, this compact jacket is always ready to give you warmth packed with the results of our pursuit of a functional inner down.

Ultra Light Down Compact Jacket

Light Downs

“Setting priorities sounds simple but it’s actually quite difficult to do. You start out by writing out the things you should do, things you value, things you want to learn about, anything. Next, you look at the list and think hard about their order. But the important thing is that such order changes constantly. Or rather, you always have to question the order. Because, your situations never stay constant.”

“What you also need to tell yourself is that setting priorities is sometimes about throwing some things away, which is actually a pretty difficult thing.”

“So it’s about thinking really hard about what to do and what to not do.”

“Right, so that’s why priorities should keep changing, it should never remain the same. You have to keep doubting and updating. In other words, it’s about making the right decisions for that moment, instantly, about what the priority should be.”

“Right, so things you must do changes from moment to moment…” he continued, closing his eyes, almost as to take in his own words.

“It was good to speak to you. I was able to clear my mind, and it helped me to fine tune my priorities, too,” he said and closed his notebook.

As I was recalling back such a scene in my head, I took a pen and started to fill the page with the things I need to learn to be a book hunter.

“One person a day, 365 people in a year. To meet rare book collectors.”

This is what I wrote at the top of the list. I wasn’t sure if there were 365 rare book collectors out there, but I made it my mission to try to meet at least one collector a day.

This was following what that old gentleman told me about being a book hunter. “The collectors will teach you all you need to know. So, know your customers.”

I picked up the phone to make an appointment at the antique book store he told me about. The place was not facing the street but a room inside a building.

I followed the address he’d written down. I rang the doorbell and the door opened momentarily to reveal a 400 square-foot room with piles and piles of books, and between these piles were chairs with people who look to be customers, looking through the books and chatting away.

Light Downs image

“Welcome,” I heard a voice say. When I looked over to the voice, I was taken aback by this lady who was so short she looked like a child.

“I don’t have the heat on in this room because of the books so put this on, if you like,” and handed me this airy down blanket.

“Let me know if you are looking for something. Please enjoy,” she said, and disappeared amongst the books.

I realized then how unusually cold it was in the room, but not enough to turn your breath white. So the light down jacket she lent me was just right. I later found out that it was called an inner down jacket that you put on under a jacket. I tried it on and was happily surprised at how warm and easy to move in it was.

Ultra Light Down Compact Jacket

Lighter, warmer

We’ve developed an original technique to enclose the down feathers with a fabric woven with ultra-thin nylon thread. We’ve also achieved an amazing lightness, warmth, and thinness by using the thin, light premium down. It weighs less than a single orange!

Water used to be the sore point for downs―they took too long to dry, and they would lose their heat. No more, because we’ve added a durable water-repellent treatment on the surface so you can feel confident in a bit of rain and wind. So put it on under a jacket or a coat in harsh cold or as a cardigan in the start of spring or fall. What we wanted to create was your trusty confidante.

Ultra Light Down Compact Jacket
Ultra Light Down Compact Jacket

Water used to be the sore point for downs―they took too long to dry, and they would lose their heat. No more, because we’ve added a durable water-repellent treatment on the surface so you can feel confident in a bit of rain and wind. So put it on under a jacket or a coat in harsh cold or as a cardigan in the start of spring or fall. What we wanted to create was your trusty confidante.

Ever since that day, that moment,
I’ve wanted it for oh so long.
The light and thin but
warm down jacket.

Yataro Matsuura
Ultra Light Down Compact Jacket
024MENULTRALIGHT DOWN
COMPACT JACKET
$59.90
LifeWear Story 100
close

What is “LifeWear story 100?”

At UNIQLO,
there exist these lines of clothes
which has remained for many years,
trend-neutral
yet never dated.
Out of the line-ups,
they are the unsung presence,
sitting quietly behind in TV ads.

Yet, they are the culmination
of the years of passion and devotion,
where UNIQLO sought to pursue
more comfort,
more durability, and
more quality.

They give shape and gravitas
to what and who UNIQLO is,
and what UNIQLO continues
to nurture with great care.

To go beyond yesterday,
to reach higher tomorrow.

When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.

What is a rich quality
lifestyle?
How is such a quality day spent?
What does happiness mean to you…

And you will find yourself
surprised to discover that such
piece of clothing has existed.

What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute
LifeWear?

Here, we go deep into
the root of LifeWear,
to know
and to tell.
And I hope to write
stories that revolve
around LifeWear and myself.

LifeWear story 100 will be
a story about a journey with me and LifeWear.

Yataro Matsuura

Yataro Matsuura
Yataro Matsuura

Essayist, editor. Born 1965 in Tokyo.
For nine years from 2005, under the leadership of the founder, Shizuko Ohashi, he was the chief editor for the magazine, “Kurashi no Techo.” Since, he launched an online media site, “Kurashi no Kihon.” Currently, sits as a director for Oishii Kenko Ltd. Recognized for his eye for style and experience in presenting ideas for quality lifestyle. Regularly writes in his columns in newspapers and magazines. Has penned numerous best-sellers including “Kyo mo Teinei ni” and “Shigoto no Kihon Kurashi no Kihon 100.” Hosts a radio program on NHK Radio 1, “Karen Style.”

closeclose