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Wool Chesterfield Coat

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Wool Chesterfield Coat

To Live the Now

I woke up very, very early this morning. It was still dark outside. I lay in bed, waiting for the sun to rise.

Every morning, as I wake up, I am troubled with the feeling of not knowing where I am and then think about what I should do today. Or rather, I say to myself, “what am I doing here?” and sometimes think it’s nothing to worry about.

There was this book I read way back when. It was called Seize the Day by Saul Bellow.

In this book was a sentence about living in the present. It’s about embracing the present moment, it’s in the now, to see the present, feel the present, face it, and don’t run away.

And the sun entered the scene. I put on my coat which I bought to prepare for the winter in New York and step out to get some breakfast. The chilly wind, the cold white breath. In this present moment.

Broadway in the morning is bustling with people, a busy flow of traffic. You can see how people were just trying to get on with their lives. In this present moment.

Looking up in the sky, there were white, cottony clouds floating in the pale blue wintry sky. In this present moment.

Then I realize, I feel left behind from the world. But then I discover this other me, standing firm, itching for that moment to make my mark. In this present moment.

And now, how do I feel? How should I be? That’s right — I need to better embrace the truth that is this moment. Because that’s what it means to live in the present moment.

Not to look away from the present. Because this moment will be right here, right now, for tomorrow and the future.

To Live the Now image

With a coffee in hand, I sit down on the bench near this flowerbed on Broadway.

So what if I can’t make the move? It’s ok to have wham-bam followed by a wind-down now and then. Not everything has to make perfect sense. I’m gonna get out there and face off the present moment.

A fight is not about winners and losers but about not running away and facing the present moment, front and center.

I stand up and take my hands out of my coat pocket. I feel slightly taller.

Leaving behind Japan, I came to San Francisco then to New York. I’m now here on West 74th Street.

Living with the now. Whenever I feel low, troubled, or lost, these words came to mind. No matter how tough it may be, I will stay the course to live in the present moment.

Wool Chesterfield Coat

Premium quality with a cashmere blend

The secret of the premium drape and the warm texture is the wool blended with 10% cashmere. Normally, material mixed with luxurious cashmere tends to have a stronger look and a lustrous surface.

The UNIQLO Chester Coat is made with our original material which retains the soft smoothness unique to cashmere with just the right luster. It combines the class founded in its British origins with a casual feel that truly embodies LifeWear.

Wool Chesterfield Coat
Wool Chesterfield Coat

The UNIQLO Chester Coat is made with our original material which retains the soft smoothness unique to cashmere with just the right luster. It combines the class founded in its British origins with a casual feel that truly embodies LifeWear.

Wool Chesterfield Coat

Strand Book Store

I stopped by the Strand Book Store on 12th.

Because Kate told me that her ex, Jack, goes there almost every day. I was keen on meeting him.

I hadn’t a single clue as to what he looks like but somehow I thought I would know once I’m there.

Strand is a large bookstore, carrying books of old and new, occupying four floors of the building on the corner of 12th. It says they are “home to 18 miles of books.”

When you step into a store, you can check your bags at a counter. In other words, you can browse around with free hands. I’m sure it’s to prevent book theft but it’s pretty great to be able to go around with nothing to weigh you down. I took out my camera, hung it on my shoulders, and made my way into the store.

There were so many customers wherever you went, with people in long lines at the checkout. Without a doubt, this well-established store was loved by New Yorkers.

I went down to the lower floor and found the entire place to be bare, like a warehouse with just a handful of customers. Then I discovered a section at the corner with stacked art books waiting to be sorted. There were some torn covers, piles of design books from the 50s to the 60s, not only from the U.S. but France, Italy, Germany, and others.

I loved the graphic posters and ads of those times, so it truly looked like a mountain of treasure. I looked at the prices and they were all $5 a piece. I want them all, I thought.

I took advantage of the sparse floor and took a couple that I really wanted and started to pile them on the table. There were 22 all together and it would still come out to $110! Not a bad price, but I just didn’t have enough cash that day.

Strand Book Store image

I rushed up to the ground floor to ask it they can be put on hold. And they would, for a week! So I dragged one of the staff and went back down to ask that my selections be carried up. That’s when I found a man in a grey chester coat, with a knitted cap plopped on his curly blond hair, carefully flipping through the pile of books, one by one.

“Excuse me, I’m about to buy this pile.” He stared at me and said, “Very good selection at low prices. Do you run a bookstore?”

“No, I just chose ones that I wanted,” I said. He smiled and said, “They weren’t here yesterday so you are so lucky to have found them right after they were placed here. I want all of this, too. You really have good eyes,” he said. I was over the moon with this comment.

“I like that camera of yours, too. Are you a photographer?” he said pointing to the camera hanging from my shoulder.

“No, I’m actually borrowing this from someone,” I said. “Hmm, it actually looks familiar,” he said.

Wool Chesterfield Coat

The authentic design

The key part of a Chester Coat is the v-zone: the position of the top button, the collar width, the thickness of the collars and lapel… they’ve been calculated and recalculated. Our pride in the v-zone makes dressing it easy not just with suits and jackets but also parkas, turtlenecks, down vests, and all kinds of casual pieces.

AMF stitching, like the kind used on hand-stitched suits, lines the collars and pocket flaps to create a soft, rounded look. The authentic finish, found in the inside pocket, carries this Chester Coat.

Wool Chesterfield Coat
Wool Chesterfield Coat

AMF stitching, like the kind used on hand-stitched suits, lines the collars and pocket flaps to create a soft, rounded look. The authentic finish, found in the inside pocket, carries this Chester Coat.

On a cold winter’s day,
I sit on the bench with my coffee
in my Chester Coat.
Along with the white steam,
how this takes me back to the memory of that day.

Yataro Matsuura
Wool Chesterfield Coat
014MENWOOL CASHMERECHESTERFIELD
COAT
LifeWear Story 100
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What is “LifeWear story 100?”

At UNIQLO,
there exist these lines of clothes
which has remained for many years,
trend-neutral
yet never dated.
Out of the line-ups,
they are the unsung presence,
sitting quietly behind in TV ads.

Yet, they are the culmination
of the years of passion and devotion,
where UNIQLO sought to pursue
more comfort,
more durability, and
more quality.

They give shape and gravitas
to what and who UNIQLO is,
and what UNIQLO continues
to nurture with great care.

To go beyond yesterday,
to reach higher tomorrow.

When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.

What is a rich quality
lifestyle?
How is such a quality day spent?
What does happiness mean to you…

And you will find yourself
surprised to discover that such
piece of clothing has existed.

What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute
LifeWear?

Here, we go deep into
the root of LifeWear,
to know
and to tell.
And I hope to write
stories that revolve
around LifeWear and myself.

LifeWear story 100 will be
a story about a journey with me and LifeWear.

Yataro Matsuura

Yataro Matsuura
Yataro Matsuura

Essayist, editor. Born 1965 in Tokyo.
For nine years from 2005, under the leadership of the founder, Shizuko Ohashi, he was the chief editor for the magazine, “Kurashi no Techo.” Since, he launched an online media site, “Kurashi no Kihon.” Currently, sits as a director for Oishii Kenko Ltd. Recognized for his eye for style and experience in presenting ideas for quality lifestyle. Regularly writes in his columns in newspapers and magazines. Has penned numerous best-sellers including “Kyo mo Teinei ni” and “Shigoto no Kihon Kurashi no Kihon 100.” Hosts a radio program on NHK Radio 1, “Karen Style.”

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