British classics. Designed for life today.
With art and nature as his muse, celebrated designer Jonathan Anderson presents a new vision for The Great British Outdoors. Traditional outfits are updated to be accessible, practical, and liberating. Timeless patterns are reimagined to be worn your way, for a sophisticated but playful look at any age. It’s a collection inspired by style that has endured for generations, built to last for generations to come. It’s British heritage, remade for all as UNIQLO LifeWear.
Northern Irish designer Jonathan Anderson established JW ANDERSON in 2008.
At first an elaborate collection of accessories, it quickly attracted attention and enabled the fledgling label to show on-schedule during the 2008 London Fashion Week season.
The success of this debut collection earned both critical acclaim and commercial success for Anderson, whose label is now regarded as one of London’s most innovative and forward-thinking brands.