SPRING SUMMER 2015 LifeWear

LifeWear. Simple made better.

What first began as everyday wear, Uniqlo has reinvented in Japan as LifeWear. LifeWear isn’t disposable clothing,
but perfect components made with quality. We create LifeWear by evolving the ordinary, producing innovations big and small that benefit you every day.

Essentials

PERFECT COMPONENTS

DAVID ZINCZENKO / ENTREPRENEUR

The Oxford Shirt

with DAVID ZINCZENKO / ENTREPRENEUR

ENTREPRENEUR DAVID ZINCZENKO WANTS THE GOOD LIFE FOR ALL

“The idea of conveying life-changing information to people is very important to me,” says Zinczenko, a renowned leader in health and wellness publishing.

GINNIFER GOODWIN / ACTRESS

The Rayon Blouse

with GINNIFER GOODWIN / ACTRESS

ACTRESS GINNIFER GOODWIN SHOWS HOW OPPOSITES ATTRACT

Goodwin’s acting breakthrough came when she ignored common sense and chose to not go with the flow.

Easy Ankle Pants

Easy Ankle Pants

Sophisticated style starts with feeling comfortable and confident. This is especially important to women striving to balance the nuanced challenges of modern life. We desire to be active leaders in our communities, loving partners at home, and successful professionals in the workplace: to be nothing less than everything to everyone without somehow losing sight of ourselves along the way. We are looking for a new kind of wardrobe, one that fits who we are, where we find ourselves, and where we need to go.

SHINYA OGINO / CHEF

Selvedge Slim Fit Jeans

with SHINYA OGINO / CHEF

CHEF SHINYA OGINO IS DRIVEN TO COOK WITH QUALITY

Farm-fresh and additive-free, the food at Ogino’s cafés is served with purpose, driven by his epiphany about improving the lives of others.

KENYA OKUNO / SKATER

Sweat Full Zip Hoodie

with KENYA OKUNO / SKATER

SKATER KENYA OKUNO GETS READY TO RIDE

By the time he finished high school, Okuno was the number one skateboarder in Japan. Now twenty-five, he travels the world searching for new styles to inspire him.

MAURICE HARRIS / FLORIST

Chino Shorts

with MAURICE HARRIS / FLORIST

FLORIST MAURICE HARRIS HARNESSES HIS FLOWER POWER

Harris never dreamt of being a florist. He always knew he wanted to do something creative, he just wasn’t quite sure what. Then his true talents began to bloom.

Vintage Regular Fit Chino Pants

Vintage Regular Fit Chino Pants

The greatest pair of men’s chinos I’ve ever seen belonged to a female painter. She wore them low on her hips. They were frayed around the ankles. Little splatters of paint in every color covered the legs. The knees had been blown out and then patched with canvas. She wore these pants with a sense of dogged functionality that linked them back to their origins in European military uniforms of the mid-nineteenth century. These were serious pants. They brooked no insubordination and gave no quarter. They made being a painter seem like being a hero. They were totally the ultimate chinos.

SANISA SUSANGKARAN / DESIGNER

Chino Shorts

with SANISA SUSANGKARAN / DESIGNER

DESIGNER SANISA SUSANGKARAN BELIEVES YOU ARE WHAT YOU WEAR

Clothing is more than a uniform: it expresses who you are. Growing up in Bangkok, Susangkaran’s early love of fashion as individual expression opened a path toward her future career.

Slim Fit Jeans

Slim Fit Jeans

The history of blue jeans is now legend. During the Gold Rush of the mid-nineteenth century, some 300,000 people from around the world traveled to California to prospect for gold in the soil. Denim pants were first introduced as functional work wear for the optimistic prospectors, and featured rivets at points of strain to make them particularly hard-wearing. These pants were originally called “waist overalls.” The term “denim” is derived from the fabric’s supposed French origins-de Nîmes-and the more recently adopted name “jeans” is thought to refer to trousers worn by sailors from Genoa.

UNIQLO JEANS - my best friends, always.

Innovation

EVOLVING EVERYDAY

EDWARD PAGAC / FITNESS INSTRUCTOR

DRY-EX

with EDWARD PAGAC / FITNESS INSTRUCTOR

FITNESS INSTRUCTOR EDWARD PAGAC ELEVATES YOUR WORKOUT

Cadence, musicality, practice, and bucketloads of sweat. That’s what Pagac says it takes to make a gym session sublime.

EDEN GRINSHPAN / TV HOST

BRATOP

with EDEN GRINSHPAN / TV HOST

TV HOST EDEN GRINSHPAN SPEAKS THE GLOBAL LANGUAGE OF CUISINE

The only way to truly understand a foreign culture is to taste it, according to Grinshpan, who celebrates her lifelong love affair with global cuisine on Eden Eats, her show on the Cooking Channel.

Dry Strech Pants

Dry Stretch Pants

These are modern pants. Not dress pants, but not entirely casual either. In beige, you can wear them like chinos. In black, I bet you can get away with them at a wedding. That these pants were co-developed with champion golfer Adam Scott is not surprising. Sports clothes have always offered nuggets of innovation to the world of fashion, be it the sneaker, the sweatshirt, or even the basic idea of an ensemble of separates. And golf wear, unlike the uniforms worn in football or basketball, is not all that dissimilar from everyday casual business style: a polo shirt, a pullover, a pressed pant. The only difference is that for golf, the clothes must perform. The thing is, fashion evolves when those functional details cross over into other genres and are worn beyond their original intention. Necessity, as they say, is the mother of invention.

Dry Stretch Active Shorts

Dry Stretch Active Shorts

The older I get, the more I appreciate doing things outdoors. At this rate, it’s not hard to imagine spending my golden years on a surfboard every summer and strapped into skis each winter. To best spend quality time with mother nature, however, it’s highly necessary to have the proper equipment, including the right clothes for the right occasion, as I recently learned the hard way.

UV Cut Collection
LifeWear Movie

UV Cut Collection

TOSHIO YADA / ARCHITECT

Ultra Light Weight Stretch Jacket

with TOSHIO YADA / ARCHITECT

ARCHITECT TOSHIO YADA EXPLORES THE UNKNOWN

Whether designing art museums, public buildings, or private homes, Yada relies on the idea of “properly modern”: innovating a building while staying true to its essence.

Comfort Beauty Wear

Comfort Beauty Wear

Women have it tough. At some point in history, it was decided that we should walk around on our tiptoes when we want to look “classy” or “professional.” Every morning we have to coordinate footwear to complement the countless ways of carrying our stuff: Over the shoulder? On our backs? In a pouch around our waist, like a tourist? There are entire genres of clothing that women have to make choices about that most men don’t consider, or in some cases, know exist.

Pocketable Hooded Jacket

The Pocketable Parka

When I was twenty, I ended up in Reykjavík for a couple of days. This was in 1996, and at the time Iceland Air was a cheap option to get to London, where I was moving after dropping out of college, and they happened to be offering a deal where you got a rental car and one night in a Reykjavík hotel. What newly dropped-out adventure-seeking kid would say no to that?

LINE KJAERGAARD / MODEL & DANCER

Ultra Stretch Jeans

with LINE KJAERGAARD / MODEL & DANCER

MODEL/DANCER LINE KJAERGAARD STARTS A NEW CHAPTER IN TOKYO

Far from her native Denmark and visiting the Asian metropolis for the first time, Kjaergaard finds Tokyo to be the biggest adventure of her life.

Ultra Light Weight Stretch Jacket
LifeWear Movie

Ultra Light Weight Stretch Jacket

KELELA / SINGER

AIRism UV Cut Mesh Hoodie

with KELELA / SINGER

WITH ENERGY AND CREATIVITY, LA-BASED SINGER KELELA PUSHES FORWARD

On Cut 4 Me, her widely acclaimed debut, Kelela merged an R&B soul with influences spanning from club beats to metal. She reflects on mixing musical styles and evolving her songwriting.

AIRism

Engineered to keep you feeling fresh year-round, AIRism is in fact a pioneering blend of three fabrics. Polyamide, its major ingredient, was launched under the name nylon at the 1939 New York World’s Fair and caused a sensation when it was made into women’s stockings a year later. During World War II the United States had no access to Asian silk, so polyamide was used in the making of parachutes and flak jackets. Significant for AIRism, nylon fabric has wicking properties, drawing sweat away from the wearer’s body.

Lounge Wear

Lounge Wear

Everyday essentials, crafted in twill and cut for the epitome of casual cool. Available in vintage and slim fit

Skinny Fit Jeans

Skinny Fit Jeans

What’s special about these jeans is that they’re made with Miracle Air, a unique material created by Toray Industries. The name “Miracle Air” extends the branding of the “cloud” to a pair of jeans. It’s like they’re jeans about the digital realm-denim from the cloud. These jeans are 20% lighter than standard Uniqlo skinny fit denim, and as their name suggests, they will make you lighter. Not lighter as in thinner, but lighter as in more mobile. Faster. Best prepped for the warmer weather. They evoke ultra-light backpacking, one of my favorite subcultures, which is about making gear as weightless and inexpensive as possible-being unburdened physically and economically. Which means making your own stuff. I like observing all of these non-crafty men on the internet taping carbon fiber bags together with packing tape and marching into the sunset.

Comfort Beauty Wear
LifeWear Movie

Comfort Beauty Wear

YUKO OKAZAKI / POTTERY ARTIST

UV Cut Cardigan

with YUKO OKAZAKI / POTTERY ARTIST

POTTERY ARTIST YUKO OKAZAKI LISTENS TO THE CREATIVE VOICE INSIDE

From the fast-paced work of fashion PR to the fine practice of hand-sculpted ceramics, Okazaki has found a singular trajectory, connected to a natural flow within herself.

Dry Easy-Care Shirts

Dry Easy-Care Shirts

It’s a façade, a glamour trick, an enchantment-and no one will see through it. “Oh, you look so good,” they might say, “My, how put together you are,” they may insist, as you arrive late to, let’s say, a birthday picnic in July. You’re sweaty and out of breath because you were just rushing, and as the scorn of a hot summer sun beats down on your brow, just as your pits begin to flood, the enchantment kicks in. Where it should be damp, it is dry. Where there should be a soggy collar sitting limp around your neck, there is an upright and shapely one. The dreaded back stain that has ruined so many perfectly sound looks? It’s gone before it even appears. The magic spell is cast and no one’s the wiser. You look great. The shirt works.

Seamless Boxer Briefs

Seamless Boxer Briefs

Lead a simple life. And yes, life becomes simpler when you always wear the same style of boxer brief. There are no decisions to make in the mornings. You trust that the fit always fits. Buying more is easy. You know your style. Your size. You know where from. Simple.

Comfort Beauty Wear
LifeWear Movie

Dry Stretch Pants

Materials

NATURAL FOR QUALITY

NATHALIE EMMANUEL / ACTRESS

The Supima Cotton Modal T-Shirt

with NATHALIE EMMANUEL / ACTRESS

ACTRESS NATHALIE EMMANUEL GETS A GRIP IN GAME OF THRONES

Emmanuel plays possibly the best right-hand woman on premium cable. As the stoic polyglot Missandei on HBO’s hit series Game of Thrones, she serves as advisor to Queen Daenerys.

The Supima Stretch Shirt

The Supima Stretch Shirt

In the West, we owe the popularity of the women’s dress shirt to a rock star. Well, the nineteenth century version of a rock star, anyway. In fact, Giuseppe Garibaldi was an Italian political revolutionary whose passion and charisma made him a celebrity. As Garibaldi’s men struggled for Italian independence, their red wool shirts became iconic across Europe, coveted by men and women alike. A savvy trendsetter, the French Empress Eugénie had her personal dressmaker Charles Frederick Worth copy the style-pleats in front, cut just below the waist, with full, puffy sleeves-and by 1862, the “Garibaldi shirt” was being hailed as the gem of the season. Not so different, really, from music fans today borrowing a look from their favorite singer.

Extra Fine Cotton Broadcloth Shirt

Extra Fine Cotton Broadcloth Shirt

I can’t count how many mornings I’ve spent frantically trying to figure out what to wear to a meeting or similar occasion that necessitated a, shall we say, presentable appearance. Almost every time, this brief, explosive episode is pacified not by a deep breath or a cup of tea, but by a garment: a button-down shirt. Without a doubt, this piece of clothing is the most effective and reliable antidote I’ve ever resorted to when the anxiety-producing demands of social propriety come knocking on my closet door.

ROBY SOBIESKI / ACTOR & MAGICIAN

The Premium Linen Shirt

with ROBY SOBIESKI / ACTOR & MAGICIAN

ACTOR/MAGICIAN ROBY SOBIESKI WANTS TO USE YOUR ILLUSION

Sobieski describes himself as a chameleon: the handsome, passionate twenty-six-year-old’s interests leap between acting, writing, working on startups, and becoming a professional magician.

The Premium Linen Shirt
LifeWear Movie

The Premium Linen Shirt

AYA NAGATOMI / PIANIST

The Premium Linen Shirt

with AYA NAGATOMI / PIANIST

PIANIST AYA NAGATOMI EMBRACES THE PLEASURES AND PAINS OF PLAYING MUSIC

For Nagatomi, the joys of being an accomplished concert musician come at the price of great discipline. She explains how her passion for piano is built on focus and hard work.

The Supima Cotton Modal T-Shirt
LifeWear Movie

The Supima Cotton Modal T-Shirt

Colors

MAKE LIFE BRIGHTER

YIRAN / MODEL & MUSICIAN

Leggings Pants

with YIRAN / MODEL & MUSICIAN

WITH THE PATH OF LIFE OPEN, MODEL/MUSICIAN YIRAN TAKES THE NEXT STEP FORWARD

The multitalented Yiran learns from the world around her, exploring how far her creativity can go.

ND CHOW / PHOTOGRAPHER

The Pique Polo Shirt

with ND CHOW / PHOTOGRAPHER

PHOTOGRAPHER ND CHOW TAKES THE EYES ON A JOURNEY

Twenty years ago, Chow began taking photos on a backpacking trip across the world. He tells us how he went on to become an accomplished photographer of famous faces and personalities.

Dress Collection

Dress Collection

I remember being young and having (imagine!) not one but two dress options to choose from for Easter. The trouble was, as I was quite sensitive and not yet a jaded consumer, such abundance made me heady, and I could pick neither the blue dress over the yellow nor vice versa, for fear I might hurt the feelings of the dress rejected. My mother actually had to assure me, no, honey, dresses do not have feelings, you can wear whichever one you want.

Socks

Socks

The people of Minatomachi, a Japanese port town, are particular about their colors. The men who go out on ships into that great big ocean are loathe to part with their families, especially after the rush of colorful national flags and paper streamers; and when they return to port they pray under the fluttering fisher-man’s banner that has been dyed red, blue, and yellow.

STETECO & RELACO
LifeWear Movie

STETECO & RELACO

LONDON RICHARDS / SINGER & SONGWRITER

Dry Packaged T-Shirt

with LONDON RICHARDS / SINGER & SONGWRITER

SEVENTEEN-
YEAR-OLD
SINGER/SONG
WRITER LONDON RICHARDS STRIKES A CHORD

Richards’s love affair with music started at age nine, when he DJ’d family parties and saw how a song can make a room of people come to life.

Room Shoes

Room Shoes

Kikuya was a geiko from Fukagawa, a ward in the historic city of Tokyo. She possessed a beauty so rare, her face was that of a sunset mask, and her eyes were pools of languid darkness in its middle. Though she moved through untold rooms with the precise glide of a swan on still water, she dreamt of an indoor slipper more dynamic and effortless than her tabi socks, which she wore with wooden sandals on stilts known as geta.

The Striped Crew Neck T-Shirt

The Striped Crew Neck T-Shirt

I’ve always had a thing for striped T-shirts. I have a ton of them in my drawers. I can never have enough of them. It all can be traced back to one picture: Jean Seberg in a blue striped T-shirt. She seemed relaxed but had a dignified elegance. Her appearance was tomboyish yet sexy, accessible yet noble. So to me, the striped T-shirt became a symbol of who I wanted to be, a young spirit who tries to stand on her own and set herself free from limitations. Whenever I wore one, it gave me an empowering sense of self.

Room Shoes
LifeWear Movie

Room Shoes

STETECO & RELACO

STETECO & RELACO

The people of Minatomachi, a Japanese port town, are particular about their colors. The men who go out on ships into that great big ocean are loathe to part with their families, especially after the rush of colorful national flags and paper streamers; and when they return to port they pray under the fluttering fisher-man’s banner that has been dyed red, blue, and yellow.

Socks
LifeWear Movie

Socks

Sunglasses

Sunglasses

When I see someone wearing sunglasses, I think that just by having them on, they look so much cooler. On the other side of those opaque lenses, what expression do their eyes have, I wonder? Precisely because they are hidden, my imagination runs wild. Where are they looking, what are they thinking? That moment of mystery makes sunglasses seem all the more attractive and mysterious. It’s part of their transformative power. As a child, I really believed that if I just put on a pair of sunglasses, I would suddenly become an adult. And now I can wear sunglasses for the more practical purpose of shielding my vision from ultraviolet rays.

Dress Collection
LifeWear Movie

Dress Collection

Kids

UNIQLO’S IDEA OF
CHILDREN’S CLOTHING
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UNIQLO’S IDEA OF CHILDREN’S CLOTHING