The collaboration between Yuni Yoshida, the popular art director, and SANRIO, the brand that has given birth to many lovable characters like Hello Kitty, is now here! We can see new expressions of Kitty and her friends, through eye-catching visuals that are out of the ordinary and interpretations that challenge our stereotypes.
Art director / graphic designer
Joined Onuki Design after graduating from Joshibi University of Art and Design. Became independent in 2007 after working with Uchu Country. Yoshida is active in a wide variety of fields, including advertising, CD jackets, images and videos, binding, and more. Main works include campaign visual for Laforet Harajuku, CD artwork for Chara, Kaela Kimura, and Gen Hoshino, as well as art direction for "THE BEE" and "In the Forest, Under Cherries in Full Bloom" theater productions by Hideki Noda and the Naomi Watanabe Exhibition. Received the 2016 Tokyo ADC Award.
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