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SPRZ NY Experimental Jetset Collection
SPRZ NY EXPERIMENTAL JETSET
Experimental Jetset is a Dutch graphic design studio known for their innovative use of typography and text as applied in printed matter and site-specific installations. Working within the social democratic language of modernist graphic design, the group imparts a playful subversion to sans serif typefaces such as Helvetica by manipulating the scale, alignment, and colors of text—sometimes even pushing letterforms to the limits of legibility.
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