Emma Raducanu Joins UNIQLO as Global Brand Ambassador to Promote LifeWear Globally
Feb 24, 2026
NEWS
Raducanu Will Also Work on Programs to Engage Young People and Help Today’s Youth Fulfill its Exceptional Potential to Shape the Future
Raducanu will work alongside other UNIQLO Global Brand Ambassadors, including tennis and wheelchair-tennis legends Roger Federer and Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett, to promote UNIQLO’s LifeWear philosophy, which emphasizes the continuous pursuit of excellence, positive contribution to society, and support of the next generation. She will also work actively on designs and functions of her on-court apparel.
Speaking of the announcement, Raducanu said, “I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”
Commenting on the announcement, Koji Yanai, Group Senior Executive Officer, Fast Retailing, said, “We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
As UNIQLO Global Brand Ambassador, Raducanu’s primary role will be to represent UNIQLO and to promote LifeWear internationally through her tennis career. She will play an active role in designing her on-court apparel, and will participate in community-engagement activities worldwide, such as UNIQLO Next Generation Development Program coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through UNIQLO Peace for All and The Heart of LifeWear initiatives.
The UNIQLO Global Brand Ambassador Program
UNIQLO partners with world-leading people to promote its brand and LifeWear globally. Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement. They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.
UNIQLO combines the expert professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies, creating apparel that supports human performance at the highest level, while also bringing greater comfort and functionality to the everyday lives of its customers. In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.
In addition to Emma Raducanu, the UNIQLO Global Brand Ambassadors today are Roger Federer (Tennis), Kei Nishikori (Tennis), Shingo Kunieda (Wheelchair Tennis), Gordon Reid (Wheelchair Tennis), Ayumu Hirano (Snowboarding), Adam Scott (Golf), and Cate Blanchett (Actor).
About Emma Raducanu
Emma Raducanu was born in 2002 and represents Great Britain in international tennis competitions. She burst onto the global stage in 2021, making history by winning the US Open as a qualifier-the first player in the Open Era to do so. She is the first British woman to win a Grand Slam singles title since 1977, achieved in only her second Grand Slam appearance. Following her breakthrough, Raducanu rose rapidly up the rankings, reaching a career-high of world No.10. Renowned for her resilience, athleticism, and global appeal, she has established herself as one of the most influential young figures in modern tennis.
About UNIQLO LifeWear
LifeWear is clothing that is made for all, designed to make everyone's life better. It is simple, high quality, everyday clothing with a practical sense of beauty - ingenious in detail, thought through with life's needs in mind, timeless in style, and always evolving.
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