UNIQLO and Roger Federer Delivered HEATTECH in France to Help Communities Stay Warm in Winter
～The Heart of LifeWear Vol.9～
Apr 22, 2025
NEWS
Through its "The Heart of LifeWear" initiative, UNIQLO is donating one million HEATTECH thermal clothing items to people worldwide who need assistance. Previous activities include emergency relief for those affected by the Los Angeles wildfires in the U.S. and the 2024 Noto Peninsula Earthquake in Japan. UNIQLO has also provided clothing to people experiencing homelessness across Europe, as well as to orphanages and children with disabilities, in coordination with UNIQLO's Global Brand Ambassadors.
La Courneuve, a young, energetic, and diverse area just outside Paris, is undergoing a profound transformation. In 2024, to celebrate and support the community, UNIQLO donated a tennis court with unique surface artwork. This permanent gift remains open and available for everyone in the community to use.
UNIQLO Global Brand Ambassador and tennis icon Roger Federer joined the court's inauguration last year. Almost a year later, he returned to La Courneuve to make winter easier for residents. Alongside UNIQLO employees, he distributed HEATTECH thermal wear to 75 families at an event arranged by the non-profit organization Fête le Mur.
Speaking at the event, Mr. Federer said, "I had a great time today, returning to La Courneuve as part of UNIQLO's The Heart of LifeWear initiative. It was wonderful to reconnect with everyone here and share some of what I've learned throughout my career. I was happy to see that the tennis court we donated last year remains an important source of energy for the community. I hope the people of La Courneuve enjoyed it as much as I did."
At the event, children shared their wishes and hopes for the upcoming year on heart-shaped cards, referencing the initiative's name, "The Heart of LifeWear." Roger also wrote a card while interacting with the children, posting the message, "I wish you a joyful 2025, kisses, Roger Federer." Many children expressed their dream of becoming as good a tennis player as Roger. His visit and encouraging words to continue with sports and an active lifestyle were the highlight of their winter break from school.
Guests queued up to receive HEATTECH items in sizes that fit their families' needs, along with sweet treats and well wishes from the UNIQLO staff. UNIQLO Europe CEO Taku Morikawa, UNIQLO France COO Yuki Yamada, and Fast Retailing's Global President of Creative, John Jay, all volunteered in the distribution. The items were well appreciated, with some guests immediately changing into their new thermal wear and wearing it outside on the court, where Roger Federer hosted a tennis clinic for promising local tennis talents.
Hundreds of children enjoyed the game outside, listening to Roger Federer's encouraging comments on how to improve their technique, laughing together, and having a well-spent afternoon. The return of Roger Federer and UNIQLO, showing a genuine commitment to this community, was appreciated by the municipality representatives who joined the event.
This clothing donation is part of the “What Makes Life Better?” initiative.
For more information: https://www.uniqlo.com/whatmakeslifebetter
ALL HEATTECH
WOMEN
https://www.uniqlo.com/us/en/women/heattech
MEN
https://www.uniqlo.com/us/en/men/heattech
KIDS
https://www.uniqlo.com/us/en/kids/heattech
PEACE FOR ALL
https://www.uniqlo.com/peace-for-all/
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