See Why The Fashion Elite Loves UNIQLO
Sep 07, 2017 WOMEN
A snapshot from one of the biggest fashion events in the world.
With stores in 18 countries and regions all over the world, UNIQLO pursues the best in fit and fabric to meet our customers’ special needs and lifestyles. This mantra is understood not only by everyday consumers, but by those on the pulse of fashion’s newest trends. Based on a survey taken in Paris during one of the world's biggest fashion events., 353 of 480 respondents— that’s 74% — had worn UNIQLO clothing. 15% of those surveyed were even wearing UNIQLO when asked about their clothing!
Fashion weeks around the world — especially in Paris — attract fashion and business professionals many different nationalities, ages, and sexes. As a result of our survey, we found that 74% of respondents enjoyed wearing UNIQLO clothing — higher than we had expected! Why do fashion stars love UNIQLO? Responses ranged from “It is functional,” “It is high quality,” and “It is affordable,” to “It offers basic items,” “It is good in design,” and “Everyone can enjoy wearing it,” which suggests that the wearers aligned with the strengths of our brand our values. Some fashion enthusiasts answered, “UNIQLO’s clothes are so simple that they can be coordinated with the designer brands we usually wear.”
HEATTECH (for men and women) is particularly popular, as it keeps the wearer warm but doesn’t impede the style of whatever else they’re wearing. Users also enjoyed Ultra Light Down (shop men and women here) that could be used for layering when temperatures drop. Others loved cashmere sweaters and cardigans (for men and women), enjoyed for their affordable price and also their soft, luxurious feel.
T-shirts (including UT) came in fourth, by jeans (shop men and women here!) in fifth and cardigans in sixth, demonstrating that wearers love UNIQLO’s quality, design, and range of colors. Collaboration collections with Christophe Lemaire and Carine Roitfeld came in seventh, which suggests that the fashion industry loves highly fashionable collaboration lineups.
All in all, our survey shows that fashion enthusiasts recognize UNIQLO as a global brand because they gave us high marks in areas where we have yet to expand such as the Czech Republic, Denmark, Ukraine, and Senegal. Japanese people know that UNIQLO is both accessible and popular, but our recent survey revealed that fashion professionals and foreigners feel the same way.
Survey care of Japan's INFAS Publications