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KASHIWA SATO UT (SHORT-SLEEVE GRAPHIC T-SHIRT) (TOKYO MIYAGE)

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The National Art Center, Tokyo | Kashiwa Sato

Kashiwa Sato, one of Japan's leading creative directors, has gained renown internationally with his innovative approaches to visual identity / corporate identity planning and brand strategies. The largest ever solo exhibition "KASHIWA SATO," introducing the broad spectrum of his career over the past 30 years, is held from Feb 3 to May 10, 2021 at the National Art Center, Tokyo.

TOKYO MIYAGE TOKYO O-IRI

"O-iri" refers to a large audience at an event, such as a kabuki performance. Theaters give out a celebratory gift of an "o-iri bukuro" envelope, considered to be a lucky charm. The traditional and unique bold typeface of Edo script fills the T-shirt without any gaps, symbolizing the hope that Tokyo's streets will be filled with visitors.

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