What is LifeWear?

What, exactly, makes clothes “new”?

Something you’ve never seen before. Giving you access to a novel perspective. Colors and patterns that reflect the season, making you feel fresh and positive. These are all aspects of newness, but at UNIQLO, that’s just part of the story. What matters most is whether these pieces have what it takes to become the basics of the future. While the colors and silhouettes are tuned to current trends, there’s a constant question: are these items essential today?

This issue focuses specifically on color and silhouette changes, a major facet of spring and summer collections, from bright reds and greens to modern pastels. The outfits run the gamut. And all of them are sure to lend a freshness to your wardrobe.

Another major focus at UNIQLO is the voices of customers like you. We receive all manner of feedback, from good news to tough criticism to comments that we can’t read without shedding tears. In our view, responding to this input with sincerity is the best way to keep things new.

We hope that all these new items will last well beyond a single season and become your new favorites. Holding this hope in our hearts, we’ll continue to update LifeWear, ensuring that it’s made for all.