Simple made better.
Classic denim. Today's style.
These jeans feature a unique vintage texture while providing modern comfort. Crafted with an old-style shuttle, these selvedge jeans showcase a distinctive red thread along the edges, known as a "red ear," which becomes visible when you fold over the hem.
*The color is "Navy 69".
These jeans feature a unique vintage texture while providing modern comfort. Crafted with an old-style shuttle, these selvedge jeans showcase a distinctive red thread along the edges, known as a "red ear," which becomes visible when you fold over the hem.
*The color is "Navy 69".
Product Stories
Jeans that become unique to you.
We utilize the rope dyeing technique on denim yarn, which dyes the outer surface a rich indigo while leaving the inner white core intact. As you wear or wash these jeans, the white core becomes visible through the surface. The quality of the dyeing enhances the jeans' appearance over time, creating a beautiful vintage effect. These jeans are carefully dyed to ensure that they gradually transform into a lovely pale blue as they age.
*The color is "Navy 69".
Authenticity and comfort woven together.
We collaborated with skilled artisans at the esteemed denim maker Kaihara to make unique modifications to the traditional loom. This process resulted in an innovative fabric that offers stretchable comfort while maintaining an authentic texture. We have modernized our jeans to enhance comfort without losing the warmth and craftsmanship of traditional handwork, preserving the textured feel of classic denim.
*The color is "Navy 69".
Advancing research in the heart of jeans culture.
Los Angeles is a city where history, culture, and cutting-edge information converge. UNIQLO's Jeans Innovation Center, which specializes in jeans, conducts daily research here in search of the best jeans. UNIQLO's goal is to create jeans that are "LifeWear." Our mission is to create a pair that can be enjoyed by people around the world while maximizing their essential appeal, such as ruggedness and a vintage feel. To shape jeans that fit the current era and deliver them to a large number of customers as demand for color and design changes from moment to moment, the latest technology and skilled professionals are gathered in this place.
