Simple made better.
There is no shortcut to the classic flannel.
Flannel Shirt
Since our flannel shirt's inception, we've come up with countless innovations. We precisely calculate the pattern's pitch. The body and part colors are thoroughly matched. We carefully select the best buttons. We carefully, diligently craft each one.
Since our flannel shirt's inception, we've come up with countless innovations. We precisely calculate the pattern's pitch. The body and part colors are thoroughly matched. We carefully select the best buttons. We carefully, diligently craft each one.
Product Stories
If a color or pattern changes, so do the details.
We selected 22 colors and patterns from an initial pool of 150 prototypes. All of them are original. In other words, a flannel shirt begins with making the fabric. We fine-tune every detail, from the width of the checked pattern to the accent colors. We also alter the exact specs for each fabric. What is the optimal button size and color? Do we use stitches or not? Do the color and pattern match at the boundaries between parts, like between the body and chest pocket? We figure out the golden ratio of beauty in each piece.
Warm on the front. A nice texture on the back.
Flannel fabric changes significantly depending on how many times it's raised. The outer layer is raised twice to feel fluffy and warm, while the inner layer is raised once for a smooth feel. Raising on both sides takes much time and effort. But we cannot give up on high-quality comfort. We've also adjusted the fabric's density. We adjust the number of warp and weft threads woven into the fabric one yarn at a time. We pursue the best balance. That leads to a beautiful pattern and fluffy fabric.
A treasure trove of colors and patterns to thrill second-hand clothing lovers.
Geoff Haggray is a photographer active in the Brooklyn area of New York. A lover of second-hand clothes, he has been captivated for years by the vintage feel and careful craftsmanship of UNIQLO’s Flannel Checked Shirts. He describes the abundance of original colors and patterns he saw at UNIQLO stores as “like a treasure hunt.” Geoff talks excitedly about the special experience he had when going to buy a second shirt.
