UNIQLO is proud to collaborate with Mame Kurogouchi, a Japanese womenswear brand gaining worldwide recognition for designs featuring intricately constructed details and unconventional textiles. Blending exquisite designs that enhance the body's natural curves with UNIQLO's leading technology for ultimate comfort, the collection introduces styles that transition seamlessly from innerwear to clothes.
As the world transforms, Mame Kurogouchi designer Maiko Kurogouchi has seen a dramatic shift in women's wardrobes and expectations for everyday undergarments. A long-time admirer of UNIQLO's comfortable and functional innerwear, she imagined how elegant design might further elevate women's relationships to the most intimate garments in their closets.
Combining Mame's delicate designs with UNIQLO's innovative technology that developed the revolutionary AIRism cotton, this season introduces two new textiles: the AIRism silk blend and 3D knit fabrics. Both have been created from the thread stages to achieve lightness and comfort even during hot summer months. The collection's earth-toned color palette has also been given a subtle update for deeper, fuller shades of white, beige, brown, and black.
Because we believe the smallest comforts and elegance in our day accumulate and lead to change, we hope the new UNIQLO and Mame Kurogouchi collection adds light to your world from the inside out.